One of the most frequently asked questions by new VAs is:
‘How do I find clients?’
In this blog I’m going to show you a handful of ways that you can do this. Be consistent in your efforts and they will pay off!
Here are 5 things you can do to find clients
Online forums and groups allow you to connect with business owners from all over the world. Facebook groups in particular are a fantastic way to build professional relationships and many virtual assistants get clients this way.
There are a few things to keep in mind, however:
- Pick the right groups – When it comes to building professional relationships with the aim of increasing your client base make sure that you’re in groups where your ideal client hangs out.
- Be helpful – Don’t just promote your services, because people will tire of it. Aim to provide useful and valuable information that answers their questions. And if it is something you feel you can offer a bit more help with then suggest a quick chat.
- Abide by the rules – Facebook group admins enforce various rules and with good reason. Stick with them and stay in their good books!
- Answer postings – Often you will see someone looking for a VA for their business. If it sounds like something you would love to do then do two things: 1. Read the posting carefully, and 2. Follow their instructions when you answer it.
Action step: Go ahead and identify a handful of groups that you will engage with daily.
Just because you plan on working virtually doesn’t mean that you shouldn’t be networking face-to-face. Local networking events will give you the chance to meet with other small business owners in your area.
Go to these events and build relationships with the other business owners there. But don’t just tell them what you do, ask questions and show them that you are interested in what they do! You should also get the business cards of other business owners so you can connect with them later on.
Action step: Identify upcoming networking events in your area and mark them in your diary.
Following on from my previous point, use LinkedIn to connect with business owners you meet at networking events. Send them a short and sweet message reminding them who you are.
Ensure that you’re regularly posting great content on LinkedIn, such as:
This will help you position yourself as an expert!
Action step: Connect with others on LinkedIn and get a plan of action in place for the content you’ll post.
Get out your address book
If you haven’t already considered family, friends, old work colleagues and acquaintances to help you get more clients, then you really should!
Many VAs start out by doing tasks for people that they already know or who have connections to their family and friends. Whether you’ve worked with them in the past or you’re related, you never know just how many business owners your connections know.
Start off by letting your contacts know about your new business and ask them to keep you in mind if they or someone they know needs some support in their work.
Remember, if you get on well with someone then they should have no problem recommending you!
Action step: Draft a list of your contacts and write your email for them.
Approaching businesses you’d like to work with
This is a strategy that some people may feel a little nervous about doing because you’re essentially cold-emailing businesses you’d like to work with. However, if done right then this strategy can work very well.
Think about businesses that fit your criteria of an ideal client. Learn about them and then draft a personalised email.
Once you introduce yourself and your business, tell them about how you know their business and what you think you could help them with. You could even provide a couple of tips to demonstrate that you know what you’re talking about. Finally suggest setting up a consult or quick chat on Skype to discuss things further.
Action step: Research businesses and learn about them. Use the information you find to draft your email.
Using all these strategies will help you build your client base and grow as a virtual assistant!
You’ve identified your perfect client, pitched your services and just found out that they would love to work with you.
Well, the next step to take is to send them a Welcome Pack! Now, before you starting thinking about what to include in your pack, we first need to go through why you should do this.
Why send a Welcome Pack?
All in the one place
Some of the information you will include may already be on your website. But with the Welcome Pack you’re putting all the important details together in one handy document that your client can refer to when needs be.
It will help clarify what you and your business is all about
The Welcome Pack is perfect for showcasing what it is that you do, how you do it and all the terms and policies you abide by.
It shows professionalism and that you value your clients.
Having a clean, easy to follow and informative pack is a great way of demonstrating your professionalism and it also shows that you’ve taken the time to ensure that your clients are well informed.
It’s a nice way to welcome them to your business.
And isn’t it nice to be nice?
When you sit down to create all the individual components of your Welcome Pack, keep these whys in mind.
What you should include
A personalised welcome letter
Take the time to properly welcome them as a client. A short and sweet personalised letter will show them you care.
A quick overview of what is included in the Welcome Pack
After your letter, include a number of bullet points that outline what the rest of your pack includes.
An introduction to your business
Here you can tell them all about…
- Your background
- What you do
- Who you work with
- Your vision and mission as a virtual assistant
- Your strengths
How you work
This section contains important information about how things are done and when they are done. Here you should include…
- Your working hours
- Methods and times of communication
- Availability and holidays
- Your working processes
Give them overview of the tasks or projects you will be involved in. Include a breakdown of each task, the desired outcomes and the timeframe.
It can be as simple as using bullet points, but the important thing to remember is to be clear.
State your rates, whether you work on an hourly, per-project or package basis.
- Your payment and invoice terms
- How you are to be paid
- And policies for late payment
While this may include some of the details you’ve already included in the pack, the Contract itself provides even more detail.
Here’s an idea of the sections you should include in your contract:
- An agreement between both parties
- Office hours and holidays
- Payment and invoice policies
- Availability for work hours
- Terminating a contract
- Ownership of work
- Code of ethics
Give them a quick overview of your contact methods and preferences.
Finally, here are some things you may also like to include in your Welcome Pack
Have previous or current clients given you raving reviews? Add them to your pack and show your new client the kind of results they could have!
A list of the various software you are proficient in
Show them what you are skilled in. You never know, they might have a few more things they need help with.
What are the most common questions you are asked as a virtual assistant? Could the answers be useful to your new client?
Is there anything else you’ve included in your pack?
If you scratch your head when it comes to what to share on your social media this is for you!
As VAs you often put other businesses before your own and it is harder to do for yourself.
You spend most of your time assisting other people when it comes to putting your Social Media together it can be a bit overwhelming.
Do not worry, after reading this guide you will have no problems with your social media!
There are many ways that you can get your social media on point and with very little work you will be glad to hear!
This is a wonder when coming up with social media content and is often overlooked. In fact, I am writing this blog based on a question that another VA asked in a Facebook group.
Spending time listening to your audience will give you a wealth of ideas for your social media content. The fact that they are asking about it means it is a topic people want to hear more about and you know that it’s relevant.
Here are a few ways you can use social media listening in your content strategy:
Being part of networking groups that is filled with your audience and/or ideal customer is the perfect way to get ideas for content. I wouldn’t overwhelm yourself here, I would pick 2-3 groups that you LOVE and check in with them daily.
Comment and interact in the groups and if someone asks a question that you would could write a blog about, do it!
If your niche has online forums search them and find out what people are talking about. Listen to what their problems are and what it is you can help them with. Using the language they do will also help you to relate with your ideal client.
What did we do before Google? We had to rely on Encylopedia and what our teachers/parents told us!
Google is actually a great tool for you to find out what people are searching for. When you start to type in Google will automatically populate with the most popular searches.
You can search using keywords, your niche and FAQs.
You could also try common phrases like:
- How to Be the Best [INSERT IDEAL CLIENT]
- How to Overcome [INSERT IDEAL CLIENT PROBLEM]
- [NICHE] problems
- Best [Keyword]
- Best Way to Solve [INSERT IDEAL CLIENT PROBLEM]
These will highlight other topics that your audience are searching for and you can help them even further.
These are a great way to look for popular content that people are already reading and they have done the hard work for you.
Checkout this quick search I did for ‘virtual assistant’ on Buzzsumo:
For more on this visit >> https://kellymariewest.com/killer-content/
Types of Content
This is another great way to come up different ideas.
It makes it easier if you know what type of content that you are coming up with.
Here are some content types you can choose from:
- Video Presentations – you talking to the camera
- Video Screen Share – a demonstration
- Video Q and A
- Facebook Live
- Blogs you have written
- How to Guide
- Content Round Up
- Influencer Content (ask them questions, quote them)
- Text posts
- Questions /Interactive posts
- Link posts
So here you can see there are many types of content you can share over the course of a week.
Different platforms suit different mediums so that you can match them accordingly.
For Free Offer (Lead Magnet)
1 Tweet a day
1 Facebook/LinkedIn post a week
1 Infographic a week
Questions, Tips and Blogs
4 – 5 Tweets a week
2 – 4 Facebook images a week
2 LinkedIn blogs a week
1 Infographic a week
1 poll per week on Facebook
1 video per week
1 Live broadcast per week
Promotional Material – For program/training being sold
2 Tweets a day
1 Facebook/LinkedIn post a week
1 Infographic per month
This is just an example.
You may just want to be on Facebook and Instagram.
So you can work it a bit different and the image you post to Instagram can also be shared to Facebook automatically.
1 x tip (image) in the morning (both)
1 x blog week (both)
1 x infographic per week (FB)
1 x poll per week (FB)
3 x interactive questions (FB)
1 x video per week (FB)
1 x Facebook live per week
Once you know what type of content you need to come up with each week its is much easier to batch create it.
Creating graphics doesn’t need a specialised graphic designer these days. Yes it would be ideal if you could have your own in house designer to whip up new designs for you but it isn’t cost effective and there are some great tools out there.
This is my tool of choice. You can create just about anything using this fabulous tool, plus it is FREE!
There is a paid version, I did have it for a year but I didn’t get the best use out of it. The main paid benefit was being able to convert all images automatically into different formats. So you can create 10 Instagram posts and then automatically convert them to Facebook, LinkedIn and Pinterest images.
However you can easily link your social media accounts so that your Instagram automatically posts to your Facebook without having to create new images!
Create weekly posts and questions once per week so you save time and are more efficient.
Smart Phone Tools
There are so many iPhone tools you can use to create simple graphics. Canva does have an app too but I find it easier and quicker to create on my desktop.
There are so many tools and there isn’t much difference between them, it’s more personal preference.
A few tools I have used and would recommend:
Social Media Tools
There are several tools which can help you dominate social media. There are some cheaper version and you get what you pay for.
It is possible to get what you need for fairly cheap, this just usually means it’s a little more work for you. So it depends if you want to save time or money most!
Here are some tools you can use and a couple of pros and cons about them:
The great thing about Meet Edgar is that it can recycle your content so you don’t have to reschedule it as long as it’s evergreen content.
However Meet Edgar does have its limitations as it doesn’t allow you to upload videos or bulk upload that I am aware of.
This is what I first started out with. I really didn’t stick it for long as it wasn’t for me.
You are able to upload in bulk text in one go via a csv file though.This might be more user friendly since I used it, I know others that love it so it must have improved or I just prefer something more simple and pretty!
Now this is my personal favourite and people even joke that I should be one of their brand ambassadors. However, I just love its simplicity and it makes my life easier, plus it doesn’t cost an arm and a leg!
Most of these have a free trial period so get signed up for one and try it out and see how you get on.
Social media doesn’t have to be difficult. With the use of a few tools, you’ll be on your way to mastering your clients (and your own) social media!