One of the most frequently asked questions by new VAs is:
‘How do I find clients?’
In this blog I’m going to show you a handful of ways that you can do this. Be consistent in your efforts and they will pay off!
Here are 5 things you can do to find clients
Online forums and groups allow you to connect with business owners from all over the world. Facebook groups in particular are a fantastic way to build professional relationships and many virtual assistants get clients this way.
There are a few things to keep in mind, however:
- Pick the right groups – When it comes to building professional relationships with the aim of increasing your client base make sure that you’re in groups where your ideal client hangs out.
- Be helpful – Don’t just promote your services, because people will tire of it. Aim to provide useful and valuable information that answers their questions. And if it is something you feel you can offer a bit more help with then suggest a quick chat.
- Abide by the rules – Facebook group admins enforce various rules and with good reason. Stick with them and stay in their good books!
- Answer postings – Often you will see someone looking for a VA for their business. If it sounds like something you would love to do then do two things: 1. Read the posting carefully, and 2. Follow their instructions when you answer it.
Action step: Go ahead and identify a handful of groups that you will engage with daily.
Just because you plan on working virtually doesn’t mean that you shouldn’t be networking face-to-face. Local networking events will give you the chance to meet with other small business owners in your area.
Go to these events and build relationships with the other business owners there. But don’t just tell them what you do, ask questions and show them that you are interested in what they do! You should also get the business cards of other business owners so you can connect with them later on.
Action step: Identify upcoming networking events in your area and mark them in your diary.
Following on from my previous point, use LinkedIn to connect with business owners you meet at networking events. Send them a short and sweet message reminding them who you are.
Ensure that you’re regularly posting great content on LinkedIn, such as:
This will help you position yourself as an expert!
Action step: Connect with others on LinkedIn and get a plan of action in place for the content you’ll post.
Get out your address book
If you haven’t already considered family, friends, old work colleagues and acquaintances to help you get more clients, then you really should!
Many VAs start out by doing tasks for people that they already know or who have connections to their family and friends. Whether you’ve worked with them in the past or you’re related, you never know just how many business owners your connections know.
Start off by letting your contacts know about your new business and ask them to keep you in mind if they or someone they know needs some support in their work.
Remember, if you get on well with someone then they should have no problem recommending you!
Action step: Draft a list of your contacts and write your email for them.
Approaching businesses you’d like to work with
This is a strategy that some people may feel a little nervous about doing because you’re essentially cold-emailing businesses you’d like to work with. However, if done right then this strategy can work very well.
Think about businesses that fit your criteria of an ideal client. Learn about them and then draft a personalised email.
Once you introduce yourself and your business, tell them about how you know their business and what you think you could help them with. You could even provide a couple of tips to demonstrate that you know what you’re talking about. Finally suggest setting up a consult or quick chat on Skype to discuss things further.
Action step: Research businesses and learn about them. Use the information you find to draft your email.
Using all these strategies will help you build your client base and grow as a virtual assistant!
Instagram is the fastest growing social media and is tipped to overtake Twitter in popularity.
The average spend for someone that buys on Instagram is $65 which is higher than any of the other platforms.
The best way to get the best out of your Instagram profile is to get systematic.
Update your Instagram Profile
Everytime you have a new offer, a new opt in or a new blog, change your Instagram profile to reflect this.
Make it part of your syndication to ensure that everyone knows where to go.
There are so many businesses that don’t utilise their profile and bio, or they just use their main business URL which doesn’t give anyone any reason to click.
Bonus tip: Have offerers to entice people to click, whether it be your irresistible freebie, a blog post that answers all their prayers or a bargain which runs out soon.
Research Your Hashtags
Do you want to have lots of random people liking your posts or do you want targeted people that are likely to buy seeing your posts?
It’s a no brainier right?
So how do you ensure the right people see your posts? You research the relevant hashtags instead of using random ones that anyone sees.
Use the search bar on Instagram to search a keyword which is relevant to your business. Then click on the tabs bar and see what the top hashtags which are used. Then search other relevant keywords and use the top hashtags so you know that these people checking out these hashtags are likely to find your images relevant.
Bonus Tip: Keep your chosen hashtags (no more than 30) 11 is meant to be the ‘sweet’ spot in your notes for easy to grab access.
Schedule Your Posts
This is a game changer.
If something isn’t scheduled in, it usually doesn’t happen.
Plus if you schedule your posts in a batch, you’re being more efficient and will get more done with your limited time.
There are several tools you can use to schedule your content for Instagram, Later, Hootsuite and Buffer to name a few.
The difference with Instagram to other platforms is it doesn’t allow third parties to post on your behalf. So what happens is, you get a notification through to your phone that it’s time to post your image. You click on the notification and it takes you to the image with the caption. You then select to post to Instagram and you will be taken to Instagram to physically post the image and the caption will automatically be saved to your cursor.
So it isn’t as streamlined as the other platforms when it comes to systemisation however, it does mean that you are giving your constant one last check before it goes out .
Jab, Jab, Jab Right Hook
If you haven’t read this book from Gary Vee, then the first thing you need to do when you’ve finished this blog is head to Amazon and buy it. Actually, I’m so keen on you to buy it, here is the link >>
This book will revolutionise the way you think about social media. I see so many Instagram posts which are sell sell sell all the time. They don’t give value or even say hello to their fans!
You need to build a relationship with your following and give plenty before you ask for the sale.
You have to earn the right to sell to people, you are there to serve your following and not to expect to ask them to buy constantly.
So have a formula for your business, whether it be 10-20% of your posts are promos, or one post in five is an ask.
Think infotainment, people are there to be entertained and revived good information, so keep it relevant and don’t be boring.
Show Up Daily
It is important to show up and give daily. Not just when you feel good, every single day.
If you only do things when you feel good, you’ll be sorely lagging behind the person that shows up no matter what’s going on with them personally.
Get strategic about the time you spend on Instagram. Have a set time to go online with a purpose. So log in, follow 10 people, reply to all comments, engage with 5 people and get out. Do this 1-3 times a day and you’ll notice a difference in your traffic and engagement.
By having set times and a purpose you’re being more systemised and you’ll feel more in control of your business.
Bonus tip: Turn off all notifications on your phone and tablet, only log in when you’re ready to do so.
Bring up your Instagram profile, where does your link in your bio take people? Make sure it’s to your latest offering and ,are it obvious what people will get if they click it.
Research your keywords and hashtags, copy them all to a notebook on your phone so you can easily copy and paste them in when you’ve posted your image in the first comment.
Pick which tool you are going to use to schedule your posts and block out time to create images and upload them to your chosen tool. I find once per week works well.
Look at the last 30 posts, how many of them have been promos? Does this ratio need working on?
Set a time in your calendar daily to interact on social media and you’re done!
That’s how you get the best out of your Instagram without any stress.
Comment below with your Instagram link, I’d love to see your profile and have a nosey!
If you have any questions please email me at Kelly@KellyMarie West.com.