It starts with one little hit.
Then you go back for a little more.
And before you know it YOU’RE HOOKED!
As a Online Business Manager it is my job to know what everyone is doing with their time and how to improve the efficiency of not only my business but the ones I serve.
For years I have managed my productivity and I have put systems in place to reduce distractions.
I don’t allow any notifications except text messages to come through to my phone. There are literally only a handful of people that have my number. If they text, I pretty much want to reply back!
I go on Facebook on my phone when it suits me.
I reply to Instagram comments when it suits me.
I check my emails when it suits me.
You are seeing a pattern right?
So how did I get hooked on Facebook?
I use a Mac and a Laptop for most of my work. I have an iPad which I only use at indoor soft plays.
I actually have to use Facebook for business. This could be checking in on a Facebook group, adding people to a group, replying to business messages.
However, I was always so good and going in and getting done what I needed to and then moving on.
Over the last few weeks I had noticed that my time on Facebook had increased considerably. However my billable hours didn’t reflect that.
You see I use Toggl to track my work. I only put the timer on when I am doing client work. When I am done I turn it off.
So I was getting done what I needed to and I would get this itch to carry on looking on Facebook.
I hadn’t seen what had changed.
I literally couldn’t help myself, a few wasted seconds turned to wasted minutes and then minute turned to wasted hours.
I was literally distraught.
What has happened to me?
I am like a drug addict.
I can’t get enough.
I want more even though I KNOW it isn’t good for me.
Just this list time…
5 more minutes won’t hurt…
All the excuses you can think of I used to justify my wasted time.
Not to mention the unearned £££s that I had thrown away.
Why and How?
My Kill News Feed browser was not working.
You see if I remove it on my Mac it does it to my Laptop too.
I am not sure how it happened but I know it had a massive impact.
I have reinstalled it now and I feel better already.
Without the temptation of the news feed I don’t feel I need to keep scrolling and scrolling.
It is the huge FOMO that makes us keep going.
If I stop now, I might miss that really important thing that I really needed to know…
It sounds stupid now, but at the time you cannot stop yourself.
The only way to reduce your wasted time is to put the systems in place to ensure you don’t waste your precious time.
Here are some other things you can do to make sure Facebook doesn’t get you hooked too:
- Install Kill News Feed right now on whatever browser you use
- Have set times to login and logout for interaction – use a time
- Turn off all notifications on your phone so they do not distract you
- Keep your phone in another room so you don’t get tempted
- Use a Pomodoro time to keep you focused
- Set boundaries with your clients and use a communication tool like Slack
Do you have any other productivity tips to help you keep off the Facebook crack?
If you scratch your head when it comes to what to share on your social media this is for you!
As VAs you often put other businesses before your own and it is harder to do for yourself.
You spend most of your time assisting other people when it comes to putting your Social Media together it can be a bit overwhelming.
Do not worry, after reading this guide you will have no problems with your social media!
There are many ways that you can get your social media on point and with very little work you will be glad to hear!
This is a wonder when coming up with social media content and is often overlooked. In fact, I am writing this blog based on a question that another VA asked in a Facebook group.
Spending time listening to your audience will give you a wealth of ideas for your social media content. The fact that they are asking about it means it is a topic people want to hear more about and you know that it’s relevant.
Here are a few ways you can use social media listening in your content strategy:
Being part of networking groups that is filled with your audience and/or ideal customer is the perfect way to get ideas for content. I wouldn’t overwhelm yourself here, I would pick 2-3 groups that you LOVE and check in with them daily.
Comment and interact in the groups and if someone asks a question that you would could write a blog about, do it!
If your niche has online forums search them and find out what people are talking about. Listen to what their problems are and what it is you can help them with. Using the language they do will also help you to relate with your ideal client.
What did we do before Google? We had to rely on Encylopedia and what our teachers/parents told us!
Google is actually a great tool for you to find out what people are searching for. When you start to type in Google will automatically populate with the most popular searches.
You can search using keywords, your niche and FAQs.
You could also try common phrases like:
- How to Be the Best [INSERT IDEAL CLIENT]
- How to Overcome [INSERT IDEAL CLIENT PROBLEM]
- [NICHE] problems
- Best [Keyword]
- Best Way to Solve [INSERT IDEAL CLIENT PROBLEM]
These will highlight other topics that your audience are searching for and you can help them even further.
These are a great way to look for popular content that people are already reading and they have done the hard work for you.
Checkout this quick search I did for ‘virtual assistant’ on Buzzsumo:
For more on this visit >> https://kellymariewest.com/killer-content/
Types of Content
This is another great way to come up different ideas.
It makes it easier if you know what type of content that you are coming up with.
Here are some content types you can choose from:
- Video Presentations – you talking to the camera
- Video Screen Share – a demonstration
- Video Q and A
- Facebook Live
- Blogs you have written
- How to Guide
- Content Round Up
- Influencer Content (ask them questions, quote them)
- Text posts
- Questions /Interactive posts
- Link posts
So here you can see there are many types of content you can share over the course of a week.
Different platforms suit different mediums so that you can match them accordingly.
For Free Offer (Lead Magnet)
1 Tweet a day
1 Facebook/LinkedIn post a week
1 Infographic a week
Questions, Tips and Blogs
4 – 5 Tweets a week
2 – 4 Facebook images a week
2 LinkedIn blogs a week
1 Infographic a week
1 poll per week on Facebook
1 video per week
1 Live broadcast per week
Promotional Material – For program/training being sold
2 Tweets a day
1 Facebook/LinkedIn post a week
1 Infographic per month
This is just an example.
You may just want to be on Facebook and Instagram.
So you can work it a bit different and the image you post to Instagram can also be shared to Facebook automatically.
1 x tip (image) in the morning (both)
1 x blog week (both)
1 x infographic per week (FB)
1 x poll per week (FB)
3 x interactive questions (FB)
1 x video per week (FB)
1 x Facebook live per week
Once you know what type of content you need to come up with each week its is much easier to batch create it.
Creating graphics doesn’t need a specialised graphic designer these days. Yes it would be ideal if you could have your own in house designer to whip up new designs for you but it isn’t cost effective and there are some great tools out there.
This is my tool of choice. You can create just about anything using this fabulous tool, plus it is FREE!
There is a paid version, I did have it for a year but I didn’t get the best use out of it. The main paid benefit was being able to convert all images automatically into different formats. So you can create 10 Instagram posts and then automatically convert them to Facebook, LinkedIn and Pinterest images.
However you can easily link your social media accounts so that your Instagram automatically posts to your Facebook without having to create new images!
Create weekly posts and questions once per week so you save time and are more efficient.
Smart Phone Tools
There are so many iPhone tools you can use to create simple graphics. Canva does have an app too but I find it easier and quicker to create on my desktop.
There are so many tools and there isn’t much difference between them, it’s more personal preference.
A few tools I have used and would recommend:
Social Media Tools
There are several tools which can help you dominate social media. There are some cheaper version and you get what you pay for.
It is possible to get what you need for fairly cheap, this just usually means it’s a little more work for you. So it depends if you want to save time or money most!
Here are some tools you can use and a couple of pros and cons about them:
The great thing about Meet Edgar is that it can recycle your content so you don’t have to reschedule it as long as it’s evergreen content.
However Meet Edgar does have its limitations as it doesn’t allow you to upload videos or bulk upload that I am aware of.
This is what I first started out with. I really didn’t stick it for long as it wasn’t for me.
You are able to upload in bulk text in one go via a csv file though.This might be more user friendly since I used it, I know others that love it so it must have improved or I just prefer something more simple and pretty!
Now this is my personal favourite and people even joke that I should be one of their brand ambassadors. However, I just love its simplicity and it makes my life easier, plus it doesn’t cost an arm and a leg!
Most of these have a free trial period so get signed up for one and try it out and see how you get on.
Social media doesn’t have to be difficult. With the use of a few tools, you’ll be on your way to mastering your clients (and your own) social media!
Content Creation Made Easy!
If you create videos for your business then you have a lot of opportunities to offer more content to your readers. All you have to do is repurpose it!
All you have to do is repurpose it!
This is a super simple step-by-step process that you need to implement today! Trust me, you won’t regret it
Now, there are a few ways you can go with this and we’re going to go through them.
So, let’s say you’ve uploaded your video to Facebook or have broadcasted live on Facebook, this is what you can create with that one video.
1 Upload the Video to YouTube
Download the video from Facebook and save it to Dropbox or something similar. From there, upload it to YouTube. Then add subtitles and download the srt. file.
2 Create a Blog Post
Convert that srt. file to text. Clean it up and upload it to your site as a blog post. Create a blog post graphic in Canva and then upload it all to your website, LinkedIn or wherever you choose. Then you complete the blog syndication, which basically means sharing it everywhere and getting it out there for everyone to see.
3 Create Social Media Graphics
Using the same srt. file, extract about 20 ‘quotes’ that you can use for social media posts (20 quotes from a 15-minute video should be quite easy to do!).
Then go back to Canva and create Instagram and Facebook graphics using these quotes. You can then share your Instagram images to Twitter and Pinterest.
Top tip: when you schedule the posts to be distributed on Instagram and Facebook, use IFTTT to ensure that Instagram automatically posts to Twitter and Pinterest
4 Create Snippets
Take the video you downloaded to Dropbox and upload it to iMovie.
There you can create snippets of video. You then schedule these snippets to be pinned and shared on social media.
The main points of the video would probably be longer than the snippets, so you can edit the overall video to create a number of videos covering each one. iMovie is great for this and you could end up creating 5 or 6 videos!
Next, visit Canva and create a thumbnail image for each of the videos. You could then upload the videos to YouTube, schedule them to go out on social media, and pin them to your Pinterest board.
5 Create an Infographic
Take the main or key points from your videos and use them to create an infographic. You can then share this on social media, pin it on Pinterest, add it to your blog or send it out in a newsletter.
Top tip: If this content is worthy think of it as a content upgrade. If someone is reading your blog/infographic it means they are interested.
6 Create a Podcast
From the same video that you downloaded to Dropbox, strip the audio from the video using Music Converter.
Then upload the audio to be edited with Audacity. Now all you have to do is upload the stripped audio to iTunes for your podcast.
So that is how you do it
From one video you can do all of this in just a few, simple steps. From now on, you should never be stuck for content!
Create a video that provides value to your ideal clients or audience and work from there.
And don’t forget to check out my handy infographic below!If you are struggling with content creation ideas check out this blog >> https://kellymariewest.com/killer-content/
Online marketing is constantly changing and we as business owners need to evolve with it.
There is no point getting upset that Facebook reach has dramatically dropped. Make it your mission to get ahead of the curve and learn what the best marketing strategies for 2017 so you can hit the ground running.
If you are serious about growing your business then you need to have the right tools in place to scale in 2017.
Streamline Your Efforts
You may be trying your hardest to be everywhere but with little or no impact. It is important to have an online presence but this should not mean you spread yourself to thin.
Measure which social media platforms are performing best for you and run with it. So if your LinkedIn is a ghost town but your Instagram is booming with engagement, where should you spend more time?
Don’t be scared to close down a platform if it isn’t performing, it means you can spend your valuable time getting a return on your most precious investment (time).
Pro Tip: I often repurpose content that I have written for my best platform to other platforms so it’s not much extra work.
Optimise Your Channels
This is crucial to be found. You need to make sure that your ideal client finds you as easily as possible. Each platform has different requirements and rules to follow, so make sure you swat op on the best profiles and how you can emulate it.
There are some basic tips like using grey words that your client would be searching for and amending your URL to your business or brand name.
Having a consistent look and feel between your platforms is important, however they need to be adapted as necessary to the individual platforms.
Stand out from the Crowd
You will probably have noticed that there is a massive trend of Facebook Live broadcasts taking over Facebook. For me if you are not utilising Facebook Live you don’t really want it. It is the BEST free social media strategy available to you.
If you want to succeed in business you need to take note of trends and decide whether you are going to take advantage of it and add it to your social media strategy. You will see that early adopters usually do well, aim to create fun, shareable and unique content.
There is a new trend emerging which is chatbots for customer interaction, it would be a good idea to learn about this feature and see whether it’s something your business would benefit from.
Develop Your Winning Content Strategy
I already have my first quarters content planned in. The best way to make sure you get ahead is to plan it that way. Most businesses are winging it and are being reactive rather than strategic.
By being consistent and strategic you will have the best results. You can start with planning a month in advance and work up to a quarter.
I use a spreadsheet for my content planning, it is filled with themed and topical content according to the time of year. There are also gaps so that I can make the most of relevant trending subjects.
By creating a strategy you will feel less overwhelmed and will not procrastinate about scheduling your awesome content.
Check out this blog about creating killer content here >>
Leverage Your Social Media
Social media is fabulous. It means you have the ability to create and build relationships with people all over the world . Social media levels the playing field and means that it is not just big brands that an make an impact.
The problem with social media is that you don not own it. One day you can go to log-in and your Facebook page has been completely shut down or you can be stopped from contacting people if they feel you are being ‘spammy’.
The best thing you can do is get people off your social media and onto your email list. That way you can develop your online relationship further and you can take them through the client journey.
Creating an email strategy that is inline with your social media strategy will mean that your ideal client will like the content as it is similar.
Key Points from this Blog
If you want to ensure your success in 2017 follow these tips:
– Pick the platforms that are performing
– Optimise your social media to rank high on searches
– Stand out from the crowd and don’t be afraid to try something new
– Have a plan to follow
– Leverage your Social Media to something you own (Email Marketing etc)
What was the main point you took away from this blog?
I would love to hear your thoughts!
It’s no secret that Facebook wants us to pay to play but what if you haven’t got the budget?
Do you check your insights and get depressed with the virtually non-existent reach?
The quickest and easiest way to boost your reach on Facebook reach is videos.
The Facebook algorithm loves videos so it would be daft to ignore that fact. Another thing the algorithm can’t resist is consistency.
So show up daily and post a video and Facebook will reward you with tonnes of reach. It doesn’t have the be an amazing production with special lighting and a director. An iPhone face to camera video which gives some helpful advice, your opinion or a demonstration is ideal.
Even better than a video a Facebook Live broadcast, it’s like video on speed for reach! Facebook Live is the fastest way to build like know, and trust with your audience.
It is a huge opportunity to get in front of your audience without having to pay for it. The longer your host your broadcast the more reach you get, then the more interaction and engagement you have Facebook boosts it even further.
If you don’t want to make money and grow your business avoid Facebook live like the plague.
However if like me you want to grow your business and serve more people, then videos and broadcasting is a must.
Why does it work so well?
They can see the real you and can make eye contact. They can hear the tone in your voice, see you smiling and read your body language.
Where do you start?
You just start! Don’t put it off and plan the heck out of it! You’ll be scared at first but each time you do it it’ll get easier.
Remember to be you! People will soon see if you’re putting an act on some race the fear and be yourself.
It’s not about you. It’s about your audience, if you just help one person it’s worth it! Visualise someone you can hero and focus as if you’re speaking to them.
As Mary said once ” I will not allow my jkfdjfakaljflwa to blafdkfljdakfl in the Freedym Academy presentation
How do I do it?
- Have a checklist
- Do a few dry runs first (privately on your personal profile works well)
- Don’t follow a script
- Have your key points and your core message to hand
- Remember to ask questions and say hi to people
- Practice make perfect
- Ask for some love! You’ll get a boost
- Give give give!
- Don’t worry, just be you
- End with a call to action
What can I broadcast about?
This is the fun part!
Coming up your content strategy.
First, you have to decide whether you’re going to post daily shorter videos or weekly longer ones or a mixture of both. The subject will more than likely depend on the length of your broadcasts.
Write down your core pililars of your business, what your business covers etc. So for me, it would be productivity, systems, time management, planning and organisations, then for each subject come up with 4 topics you could talk about. If you want some extra help check out my blog on killer content ideas here >>
There are several different types of broadcasts you can do and it’s great for demonstrations if you’re a personal trainer or a hairdresser.
Here are some ideas for some inspiration for you:
- Behind the scenes
- Exercise demonstrations
- Presentation using desktop (webinar style)
- Presentation using whiteboard
- Face to camera with advice
- Interview style
- A day in the life of
- Working with clients
- Q and A sessions
If you would like my step by step system for every time you GO LIVE!
You will have the exact formula that you need for the perfect live broadcast.
To download please go here click the image below!
Click me to download your Facebook Live System!