It’s no secret that Facebook wants us to pay to play but what if you haven’t got the budget?
Do you check your insights and get depressed with the virtually non-existent reach?
The quickest and easiest way to boost your reach on Facebook reach is videos.
The Facebook algorithm loves videos so it would be daft to ignore that fact. Another thing the algorithm can’t resist is consistency.
So show up daily and post a video and Facebook will reward you with tonnes of reach. It doesn’t have the be an amazing production with special lighting and a director. An iPhone face to camera video which gives some helpful advice, your opinion or a demonstration is ideal.
Even better than a video a Facebook Live broadcast, it’s like video on speed for reach! Facebook Live is the fastest way to build like know, and trust with your audience.
It is a huge opportunity to get in front of your audience without having to pay for it. The longer your host your broadcast the more reach you get, then the more interaction and engagement you have Facebook boosts it even further.
If you don’t want to make money and grow your business avoid Facebook live like the plague.
However if like me you want to grow your business and serve more people, then videos and broadcasting is a must.
Why does it work so well?
They can see the real you and can make eye contact. They can hear the tone in your voice, see you smiling and read your body language.
Where do you start?
You just start! Don’t put it off and plan the heck out of it! You’ll be scared at first but each time you do it it’ll get easier.
Remember to be you! People will soon see if you’re putting an act on some race the fear and be yourself.
It’s not about you. It’s about your audience, if you just help one person it’s worth it! Visualise someone you can hero and focus as if you’re speaking to them.
As Mary said once ” I will not allow my jkfdjfakaljflwa to blafdkfljdakfl in the Freedym Academy presentation
How do I do it?
- Have a checklist
- Do a few dry runs first (privately on your personal profile works well)
- Don’t follow a script
- Have your key points and your core message to hand
- Remember to ask questions and say hi to people
- Practice make perfect
- Ask for some love! You’ll get a boost
- Give give give!
- Don’t worry, just be you
- End with a call to action
What can I broadcast about?
This is the fun part!
Coming up your content strategy.
First, you have to decide whether you’re going to post daily shorter videos or weekly longer ones or a mixture of both. The subject will more than likely depend on the length of your broadcasts.
Write down your core pililars of your business, what your business covers etc. So for me, it would be productivity, systems, time management, planning and organisations, then for each subject come up with 4 topics you could talk about. If you want some extra help check out my blog on killer content ideas here >>
There are several different types of broadcasts you can do and it’s great for demonstrations if you’re a personal trainer or a hairdresser.
Here are some ideas for some inspiration for you:
- Behind the scenes
- Exercise demonstrations
- Presentation using desktop (webinar style)
- Presentation using whiteboard
- Face to camera with advice
- Interview style
- A day in the life of
- Working with clients
- Q and A sessions
If you would like my step by step system for every time you GO LIVE!
You will have the exact formula that you need for the perfect live broadcast.
To download please go here click the image below!