Think about WHY you Started your Business
You probably wanted more freedom and time for the things you love. You wanted to be in charge. You wanted to have more time to spend with family and doing the things you love.
When it comes to running a business you want to be able to get a lot done in a short amount of time.
Today, I want to share with you how I do this and how you can do it too.
But first, think about the time you’re wasting
It’s a lot, isn’t it! When you consider the 80/20 rule (i.e. 80% of what you’re doing doesn’t bring in income!) it’s easy to see how many hours you’re wasting each and every day.
So, what can you do about this?
The answer is: systems!
Systems are the only way to create freedom in a business. Yes, it will take time and effort to create them but it’s worth it!
How can systems help you in the long-run?
Once you have systems in place for each area of your business it’s easy show to others how to reach your standard if you ever need to take a step back.
Outsourcing the tasks that you are not the best at will free you up to do the more important activities in your business. In order words, there’s a step-by-step process for completing each and every task, so you and the people you work with will know exactly what to do.
However, before you decide to outsource, you need to create your systems!
Take a look at the systems I use in my business and see how you can implement them in yours.
Take a look at your finances before you look at outsourcing. Will outsourcing allow you to bring in more clients and more money?
2. Content Repurposing
Having a system for your content is a fantastic way to get the most out of a particular piece of content all whilst saving time. Create a system for your content that your virtual assistant (or other freelancer) can easily follow. You can create it and then have your VA run with it. Their role can involve repurposing it into different forms. For example, with one piece of content you can create blogs, Facebook Lives, videos, tweets, and social media images.
Create a system for your content that your virtual assistant (or another freelancer) can easily follow. You can create it and then have your VA run with it. Their role can involve repurposing it into different forms. For example, with one piece of content you can create blogs, Facebook Lives, videos, tweets, and social media images.
Their role can involve repurposing it into different forms. For example, with one piece of content you can create blogs, Facebook Lives, videos, tweets, and social media images.
3. Sales and Marketing
Have a steady stream of leads coming in through your sales funnel. Do this by creating leads through ads, social media and more, and nurture them by creating great content, engagement and becoming their ‘go-to’ person.
4. Upsells and Cross-Sells
If some is already your customer, then they are more likely to buy from you again. This is something that can be automated through email marketing. If they like and trust your services or products, they’re going to want to come back to you again.
There’s no point in trying to get new clients if you can’t keep a hold on your current ones! How can you do this? Give them great customer service and ask for feedback! Try to provide as much value to them as possible and have a system in place for keeping the lines of communication open.
If a client has left you previously because of a change in circumstances, then they are the easiest way to get a sale. Reaching out to them will show them they are appreciated. They’ve worked with you before and will likely spend more than the average client!
7. Build and Engage your Audience
Build and nurture your platforms so you can expand your reach and scale your audience so you’re growing your business. Provide value to your audience so that you can position yourself as an expert. Remember, people will buy based on your reputation!
You should have SOPs (Standard Operating Procedures) in your business so that your VAs will know what to refer to when they have to do a particular task.
9. Client Onboarding and Offboarding
Use systems and workflows to deliver what you promised to your clients. Follow the same process with each to ensure you cover everything that needs to be covered.
Give great customer service so they won’t want to leave you and if they do decide to leave try to find out why. This is probably something that you can work on further!
10. Get the Best out of Freelancers
Stop trying to do everything!
When you take on a freelancer determine what tasks you want them to do, offer proper training, provide and encourage regular updates and teach them your systems.
Systems keep you consistent in your business and when you do something consistently people will start to notice.
Start developing those systems so you can create freedom and time in your business.
If you’re ready to systemise your business, take a look at my resources page for free downloads <<<
If you prefer to watch this as a video, you can watch it below.