The ROI on email marketing is high than any social media platform. It has the best return for each $1 spent and you own the list rather than renting it.
As you will have noticed in 2016, organic reach is near zero on Facebook as they want you to pay to play. If you are a savvy business owner you will have been utilising social media to get people on to your email list.
By building a relationship with your audience and being consistent you will have created a money-making list. The small businesses that are killing it with email marketing are the ones that learn, test and adapt regularly.
They create an email marketing system that works for them to create and distribute awesome content to their list and keep to their regular routine.
How would you like to create the perfect email marketing system for your business?
I know you are busy and time is money, so without further ado let’s get started.
Create a Habit
We know that business live or die by their daily habits. You have to show up every day to be top of mind and make a difference to people’s lives. If you like money you should be emailing your list at least once per week.
If you don’t have time, in basic terms you need to make time.
You could start with once per week, providing a newsletter or roundup type email that gives the reader the best content from the week. Then you can build up to twice per week up to daily emails.
So how do you create this habit? You time block obviously!
You can create a lot in 30 minutes twice per week once you have your systems in place.
Mondays – Plan content and research topics
Tuesday – Write 2-3 emails
Thursday – Write 2-3 emails
Sunday – Track open and click through rates (monthly)
Create Your Content Hub
As part of your social media systemisation we create a hub of relevant content that you can access quickly and easily at any time. Perhaps you are on the train and an amazing idea comes to you, you have to have a system in place otherwise you may lose the idea forever.
Having a hub where all your ideas, 3rd party content and past articles you will never be short of ideas. You can also use a range of tools to make content curation and creation even easier.
Some tools I use on a bi-weekly basis to see what’s popular are
Buzzsumo – a content discovery tool which shows you the most popular content by topic.
Nuzzle – this tool analyses content that has been shared by your connections on Twitter and Facebook.
Twitter and Facebook Trending – you can easily create popular content using trending topics which are relevant to your audience.
Twitter and Facebook Lists – you can create a newsfeed which is filled with relevant content shared by industry influencers which is highly targeted for your audience.
If you need some help thinking of killer content ideas check out this blog which talks you through the systems I use >> https://kellymariewest.com/killer-content/
Decide your Ratio and Schedule
So now you have your hub which is jam packed with ideas of what to post. Now you need to create a constant schedule so you know when you are posting what.
There are a few ways you can do this but ultimately you have to do what works for you best.
There are a few types of emails:
- Promotional emails
- Interesting stories
- Round Up emails
- Testimonial emails
- Lists / How to emails
- Advice giving emails
I would go for the 10% promotional posts, 50% unique content (yours) 40% 3rd party content. Depending on how often you post whole determine how often you post what.
You can have set theme days too if you prefer.
Friday Round Up
Your audience doesn’t have to know the themes of the day, its to make your life easier. If I say create a months worth of content ideas you will probably draw a blank.
What if I say create 4 x motivational posts, 4 x tips for your audience, 4 x nuggets of wisdom, 4 x testimonials, 4 round ups of your content and other people’s.
Now that sounds more manageable right?
Analyse Your Numbers
You should know a lot of your business figures off the top of your head. If you don’t you should be able to easily access them.
Do you know how many people subscribe to your list daily, weekly and monthly on average?
Do you know how many people on average unsubscribe on a daily, weekly and monthly basis?
Do you know what your open rate is, your click through rate and how can you improve these?
If you don’t know your numbers you cannot improve on them. Just a 1% increase at each stage can make a big different to your overall bottom line.
If you have no clue where to start with your numbers, don’t fret I used to be like that too. You can only ‘wing’ it for so long though, becoming a proper business owner means knowing your numbers. Once you know what you are looking for it’s very easy!
If you are completely stuck email me at Kelly@kellymariewest.com with the subject line: What are my numbers?
So if you are ready to get serious with your email marketing here are you top takeaway points:
- Create your habits for creating, research and scheduling intent
- Have a content hub for ideas and inspiration
- Commit to your schedule and themes
- Plan your content in advance
- Analyse your numbers regularly
I thought I would share with you my morning routine. As my life is a series of systems put together to make my day run as smoothly as possible.
1. Drink a pint of water
I have been doing this for about 5 years now. Every night I take up a bottle or pint of water to bed with me. When I wake up the first thing I do is down the water.
When you wake up, this is when you are most dehydrated, not to mention your morning breath.
By drinking a pint of water before reaching for the coffee, I am giving my body chance to rehydrate.
2. I get UP!
This might seem obvious, but how many of you actually get out of bed straight away? Or do you peruse Facebook and check your emails first? You see if you check your phone, I can guarantee you will find
something to distract you.
I see the same women dropping their kids off to school late most mornings looking stressed and tired. However, I have also seen that they were logged on Facebook
early in the morning and they had probably lost track of time.
There is no judgement here, it is up to them and I use to do it all the time. Then I would get myself in a right tizz and take it out on Jess that we were running
late! I know!
By adopting that simple rule of getting up and getting ready before checking my phone has made my life so much easier and more productive in the morning.
3. I know what I am wearing
Every night before bed I get my clothes ready for the next day. I lay them out so even if I do get up late, I know exactly what I need to shove on and get out the door.
I do the same for my daughter, her uniform hangs on the door in the order she is to put it on. This helps her understand her routine, she will know if the next day is a school day
or the weekend.
She knows what she needs to get ready in, and more often than not does it before even coming to wake me! (which is very nice!)
4. I have ‘themed’ mornings
My most productive times are between 9-11 and 2-4 so I use them accordingly. I eat at 12 and usually have a sneaky nap afterwards.
Each day of my week is themed so I know exactly what I will be doing in the first ‘deep work’ block.
Monday – Social Media
Tuesday – Training
Wednesday – Writing
Thursday – Thinking, Proofing etc.
Friday – Finance
How easy does that make things for me?
Yes I do other stuff. I have my daily tasks which I do every day. These are usually done as shallow work in my 30-minute stint before lunch.
This involves checking emails, posting to Instagram, interacting with real people and reply back to comments.
5. I have a 2-minute rule
If something will take me less than 2 minutes to complete, I do it straight away.
I don’t put it off, I just do it.
By the time you have thought of an excuse as to why you can’t do it, you could have done it!
This isn’t just work related, it works around the house too.
Jobs which take less than 2 minutes:
- Emptying the dishwasher
- Putting on a load of washing
- Running the Hoover round
- Cleaning the mirror (our shoe case is mirrored – drives me nuts!)
- Putting the bin out
You see they take 2 minutes on their own, however if you leave them all, they will soon amount up and make it a bigger more daunting task.
What is your morning routine?
So you’ve decided you want to be a business owner?
Or perhaps you’re already a business owner and you want to reclaim your sanity?
First of all, I want to wish you all the luck in the world, it sure is a rollercoaster ride. It is more than worth it to have the laptop lifestyle you’ve always dreamed of.
I wanted to offer you my top tips to ensure you keep your sanity intact and have the best possible chance for success.
Have a routine
This is your best friend! Running your own business can be hard and motivating yourself can be difficult. By creating a routine you will have the habits in place to get on with the work you need to without thinking about it.
I love having themed days, so for each day of the week, I have a set deep work task to do. By having these themed days you know exactly what you’re doing each day.
Having a set time to start and finish works well too. I don’t even look at my emails until I have got my daughter to school, that way I am completely present in getting her ready to school and she had my full attention. Also have you ever tried to write an email when your child is asking you a million questions in one minute?! It’s a recipe for disaster!
Using checklists makes your life so much easier. I have them for my daily tasks (shallow work), weekly tasks and even my shopping list! By having a list to go to for a resource you’ll feel more in control and less overwhelmed.
They don’t have to be super comprehensive just simple and concise.
I have things like post to Instagram, check my emails, interact on social media and things like that. At first, you will use the checklist daily and before you know it, it’ll become second nature.
You can use it to reference to if you are training staff in the future so that they know what to expect to be done on a daily basis.
I have created systems in my business for every task that happens and if I couldn’t work someone else could follow my processes and procedures to get it done.
Yes, this might seem a bit of a strange suggestion for someone wanting to build an online business. However, there is no point having the freedom of a laptop lifestyle if you are always stuck on your laptop!
Make sure you get some time away from the online world every day. Whether it be to hangout with friends, go for a walk or head to the gym it will do the world of good to have some free time.
Use tools to help
There are several tools you can use to ensure your business runs on autopilot as much as possible. I wanted to suggest that you use Calendly to book in client calls and consultations so that you can run your schedule with minimal fuss.
I am also a raving fan of Buffer, it takes care of my social media for me!
If you want to learn my top ten tools to run a business you can find them here >>
Optimise your Check-ins
This probably was one of my biggest time savers. I used to constantly be online to answer messages and emails as soon as they came in. Whilst you may feel productive you’re actually not, it’s the complete opposite in fact.
You are being a slave to your notifications, so turn them off on your phone and laptop so that you only check-in when YOU actually want to. If you are super brave take the social media apps off your phone (except Instagram obviously) you then won’t be on your phone all the time.
I have 3 times per day where I check and deal with emails at a time that suits me. I also do the same with social media, I make time to go online with purpose so I don’t spend hours aimlessly flicking through my newsfeed.
I get in and out as quickly as possible. I make sure my auto responder advises people of this so they know if it is urgent to call me.
Use Techniques to Aid Productivity
I mainly use 2 techniques which keep me super focused and productive. They are called ‘time blocking’ and ‘pomodoro so for everything I do I schedule in time blocks of 30-90 minute intervals to do a set task but use the Pomodoro timer to do focused work for 25 minutes with a 5-minute break or 90 minutes work and a 20-minute break.
By using these techniques I can work quickly and efficiently and know that I can have a short break coming soon.
You can use an app on your phone or a simple kitchen timer, just remember to turn your phone to aeroplane mode so you don’t get disturbed.
If you want to achieve anything it must be scheduled in. This isn’t just for your work, it covers fun time, me time, mother and daughter time and even date night!
By ditching your to-do list and opting for scheduling your tasks in, you will know whether you have time to do them or not realistically.
Think of things like appointments, you wouldn’t skip a doctor’s appointment or cancel on your boss so be as disciplined with your scheduling.
Simplify Your Life
If you can make your life easier why wouldn’t you?
There are several ways you can do to create time in your day, freeing you up to do more of what you love not to mention earn more money.
Have you heard about working in your genius? It’s a bit like that and only you can decide how you can do it.
For me I like to have a clean house but don’t want to waste time cleaning, I have a cleaner that is £10 an hour, if I make double that per hour it’s a perfect option.
If you HATE blogging but know that is a necessary evil for your business, it’s the ideal task to outsource right? If you love video then do that and get it transcribed and made into a blog for you! It’s your words you just don’t have to write them!
By outsourcing these activities which are not your genius you can spend time doing more of what you’re good at and make more money in the process.
Keeping Your Sanity
As you can see there is a theme throughout the blog about being a successful entrepreneur and it means good planning.
All of the tips I have given you are to do with managing yourself to get the best out of your time.
To create freedom in your life this requires careful planning, consistency and discipline. This lifestyle isn’t for everyone, I love it and it suits me to the ground.
Whereas some people like to clock in and clock out, have someone else set their goals and follow someone else’s rules. There is absolutely nothing wrong with this at all, it’s finding what is best for you and your life.
If you would like some help to systemise your business so that you can make the best out of your time email me at email@example.com if you would like to try our course on social media systemisation we have some spots available in the new year.
LinkedIn is a hidden treasure chest of leads and connections that are waiting to be made.
People that are on LinkedIn are usually employed or looking for employment. They are businesslike and professional.
This isn’t somewhere to share your favourite memes or cats skateboarding down a hill, no matter how tempting it is.
Think about the audience on LinkedIn, they are not there to joke or chat meaninglessly, they want to learn and be around people that know what they’re talking about.
Just because the content is a little more serious, that doesn’t mean you can get away with boring.
So how do you create awesome content that people want to read and share with their connections?
You need an Attention Grabbing Headline
We all know that your headline makes or breaks you when sending an email it’s similar with LinkedIn. You need a title that inspires curiosity and intrigue and give them the ultimate fear, the fear of missing out.
Coming up with a killer title does give you permission to use your poetic licence but make sure you don’t take the biscuit. And if you wow them with the title and your content lets them down they definitely will not come back.
It is said that for however long it takes you to write your blog it should take at least the same amount of time to come up with the best title.
Top Tip: Write down 20 titles, the last one might be diabolical or it could be dynamite! Then use co-schedule headlines analyser to get the best score with your chosen title.
There are tonnes of people that do exactly what you do. Sorry to break it to you, but there are literally so many people that can offer what you do. However, there is only one you!
So be yourself and bring you to the table and NO ONE can deliver that. For me I am an organisation freak that loves to get things done in the most efficiently way possible. My husband says it’s laziness whereas I prefer to call being effective.
I draw from my background of being a military brat and then I married an airman too. I like the regimented way that things have to be done a set way and that every day can be different but you know exactly what is expected of you.
My no nonsense, straight talking approach means you’ll either love me or hate me. So what makes you unique? Make sure that comes across in your communications and you will not waste time attracting people that are not your ideal client.
Know Your Audience
In my Social Media Systemisation we spend a whole week on this. It is THAT important. If you don’t know exactly who you’re trying to help how will they anyone know you you’re talking to.
You can have several niches yes, however you need to be specific about who you’re talking to as their needs will be completely different.
Creating a customer profile will aid you in your content creation and selling. When you use language that they do and speak about their exact struggles and problems they will soon listen.
In basic terms you need to know what problem you solve and who you solve it for. Deep dive into the type of person that will need this solution and why they needed it and what other interests they may have and what keeps them up at night.
Write Like You Talk
This is a game changer and actually makes your job easier. So instead of making sure that your content is grammarly perfect and makes you sound super intelligent think is that really you?
I talk to you as if you were in front of me, I don’t use long words and my grammar can be terrible. I do try and spell as best I can but I am human after all.
By typing like you talk you are more authentic and people will build a stronger bond with you. I like to imagine I’m talking to a particular client and that makes it even easier.
Your brain is literally full of information that can help your audience, so get it out there and help them. It’s a crying shame if you keep it to yourself
Top Tip: Type like your life depended on it! I mean type as fast as you can, think less and type more. The more you do this the more natural you will sound (and more typos too).
Pull on the Heartstrings
This might seem a little conniving but it’s not meant in that way. When you understand your audience you will know exactly what ticks them off and makes them want to cry.
So talk to them about it and how you overcome these things and give them solutions. In this instance, I know most business owners haven’t got a clue about what to write and how to get the best out of the content they create.
That is why I am talking about it and giving you my exact formula for when I create content. This means that I am talking directly you and hopefully give you some great ideas and putting you at ease about creating content.
Top Tip: You aim is to evoke emotion so that they take action. You are not trying to make them cry, you want them to understand that you empathise with them.
Don’t post a few statuses, write a few articles and forget about your profile. Have a set frequency for how often you post a status and how many articles you will be posting.
I recommend you post one status each morning at least once and I use Buffer to do this for me. I tend to do a month’s worth of content at once, I would suggest you start with a week and build up to a month. Otherwise it can be quite daunting and we don’t want you overwhelmed so much that you do nothing!
Publishing articles on LinkedIn is another must, you can use content that you have put on your blog or you have emailed to your list. I recommend you blog/write an article weekly but if you’re new to this start with monthly and build up to it or even outsource it if you need.
The fab thing about LinkedIn is that every time you post a status or an article on LinkedIn Pulse) all your connections get a notification! That’s why your headline is so important as you have the opportunity to get your article in front of every single one of your contacts without spending a penny. (see below)
Don’t Forget About Video
You can share video content on LinkedIn just like other platforms which is great news right? So the videos you create for your audience on other platforms, you can share them to LinkedIn too! No extra work just great content going to another audience which is super useful.
Using Buffer makes this even easier for you when you have created one video you can then schedule it to go out on all relevant platforms at your chosen day and time.
All your content should have a purpose. Whether it be a simple status, a well throughout blog post or a quick video tip you want to get your audience off social media and into your sales funnel.
You do this by leaving a Call to Action (CTA) this could be to subscribe to your channel, to download your freebie or just to write a comment.
It needs to be succinct with the content you are providing so it doesn’t stand out like a sore thumb. You want to stand out for the right reasons!
I trust you have read this far and now you’re raring to get on LinkedIn and create loads of awesome content!
I would first start with your strategy. What are you going to post about it, what topics will you discuss and whose third party content will you share. If you need some help with this check out my blog on creating killer content here >> https://kellymariewest.com/killer-content/
Then come up with a schedule, I would start smaller that say you will write a blog weekly and post a status every hour. Firstly people would soon switch off, plus it’s setting yourself up to fail which will make you feel motivated.
I suggest you start with one status per day at 9am and one blog per month. If you haven’t got Buffer, get it. You will thank me – I like wine! Lol
If you would like to take your LinkedIn Content to the next level check out SME who are the authority on all things social media http://www.socialmediaexaminer.com/how-to-maximize-your-content-exposure-on-linkedin/
Everyone asks me how do you get so much done.
I used to answer, I’m Wonder Woman!
We all know that’s not true, although it’s more exciting than the truth.
As there are a few simple rules I follow in order to get sh*t done and I stick to it.
I will share these simple rules, so that you can do it too.
Clean Your Desk
Seems too simple right?
However, it really works and you’ll thank me for it.
So no matter what time it is, clean your desk and get things in order.
By cleaning your desk you will be more organised and will feel more in control.
Make this part of your routine, clean your desk at the end of each day.
Having a set cut off time each day will help, give it a go for a week and see how much more productive you are.
I have been using this technique for several years and it is literally life changing.
You can download a timer to your smart phone but I use a traditional egg timer.
All you have to do is have a set work vs. Rest rate. I used 25 to 5, and then every fourth turn I take an extended break.
The great thing about having the short work time is that it keeps you focused and allows you to do small tasks in between to have a break. So I will write for 25 minutes and then put a wash on, then I will proofread and edit in the next stint followed by making a coffee.
I alternate between doing something for me and then something mundane, which is usually housework!
Not sure where to start with your big project? Start at the end and work backward from there.
By working out where you want to end up, it is much easier to reverse engineer the project step by step than to muddle through it.
By highlighting milestones that you will need to complete you can accurately plan projects with a timeline and step by step process for you and your team to follow.
Ever been completely focused on a task and then ping it’s gone.
An email pops up on your screen and you can’t help but take a look in your email.
Using a programme called Inbox Pause it’s a chrome extension (inboxpause.com) will put you in control and mean you will check your emails when it suits you.
In order to cover yourself for any urgent request which come via email you can set an auto responder which says something like:
‘Thanks for your email. I’ve paused my inbox so I won’t see your email for a while.
If this urgent please contact me on my mobile number 07985194801 for real emergencies and time-sensitive matters only.’
Set Calendar Appointments
This is by far my best technique for getting sh*t done.
By time blocking each week will mean you know exactly what you will be doing each week.
I also block off time for exercise, calling family, spending time with my daughter and date night.
If it’s not on the calendar, it doesn’t happen.
Scrap to do lists, they are endless and unfulfillable.
By blocking off time you can see your capacity in a snapshot.
Say No More
This was the hardest technique for me to adapt.
As someone with an uncontrollable urge to help people it’s tough but it really helps with productivity.
By saying no more, you will be focused on exactly what you need to be, rather on what others want you to be on.
Think of saying no as you ‘preset’ switch, and in order for you to say yes it has to be a big deal!
Being selfish isn’t a bad thing, I don’t mean that you let people down. I mean you are just very selective with your time and you be less available to people.
So if someone wants to book a call, perhaps ask them to know exactly what the call is about. Perhaps it can be answered with a FAQ sheet or just a quick email reply.
Take Home Points
You might not find all of these techniques useful but I would say you need to give it chance to work.
So pick one to start with, perhaps the one you find easiest and follow it.
I would start with one technique at once, then you create it as a habit.
Which technique will you start with?
Each Friday Kelly publishes a collection of top blogs from the internet which have caught her eye that week.
Topics mainly focus on Business, Health and Working from Home.
This week I’ve found some awesome blogs,
How to Leverage the 80/20 Rule for Blogging Success
You may have heard of the 80/20 rule – it was recognized as a concept more than a century ago.
In modern times, the rule has been used to achieve a broad range of objectives, from economics to business management to better relationships to weight loss.
If you apply the principle to blogging, you could improve your efficiency and maximize your efforts.
To read more visit HERE >>
6 Advanced Strategies to Get More Leads on Twitter
Struggling to get more leads on Twitter?
We get it.
It can be hard to justify your time on Twitter when you aren’t seeing any significant results.
But then you hear success stories of businesses who’ve been able to leverage Twitter to get quality leads into their funnel… and you decide to try again.
To read more click HERE >>
15 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today
What should you do if you want to become the best at what you do?
There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry.
In our case, that means social media podcasts!
Read more HERE >>