Content Creation Made Easy!
If you create videos for your business then you have a lot of opportunities to offer more content to your readers. All you have to do is repurpose it!
All you have to do is repurpose it!
This is a super simple step-by-step process that you need to implement today! Trust me, you won’t regret it
Now, there are a few ways you can go with this and we’re going to go through them.
So, let’s say you’ve uploaded your video to Facebook or have broadcasted live on Facebook, this is what you can create with that one video.
1 Upload the Video to YouTube
Download the video from Facebook and save it to Dropbox or something similar. From there, upload it to YouTube. Then add subtitles and download the srt. file.
2 Create a Blog Post
Convert that srt. file to text. Clean it up and upload it to your site as a blog post. Create a blog post graphic in Canva and then upload it all to your website, LinkedIn or wherever you choose. Then you complete the blog syndication, which basically means sharing it everywhere and getting it out there for everyone to see.
3 Create Social Media Graphics
Using the same srt. file, extract about 20 ‘quotes’ that you can use for social media posts (20 quotes from a 15-minute video should be quite easy to do!).
Then go back to Canva and create Instagram and Facebook graphics using these quotes. You can then share your Instagram images to Twitter and Pinterest.
Top tip: when you schedule the posts to be distributed on Instagram and Facebook, use IFTTT to ensure that Instagram automatically posts to Twitter and Pinterest
4 Create Snippets
Take the video you downloaded to Dropbox and upload it to iMovie.
There you can create snippets of video. You then schedule these snippets to be pinned and shared on social media.
The main points of the video would probably be longer than the snippets, so you can edit the overall video to create a number of videos covering each one. iMovie is great for this and you could end up creating 5 or 6 videos!
Next, visit Canva and create a thumbnail image for each of the videos. You could then upload the videos to YouTube, schedule them to go out on social media, and pin them to your Pinterest board.
5 Create an Infographic
Take the main or key points from your videos and use them to create an infographic. You can then share this on social media, pin it on Pinterest, add it to your blog or send it out in a newsletter.
Top tip: If this content is worthy think of it as a content upgrade. If someone is reading your blog/infographic it means they are interested.
6 Create a Podcast
From the same video that you downloaded to Dropbox, strip the audio from the video using Music Converter.
Then upload the audio to be edited with Audacity. Now all you have to do is upload the stripped audio to iTunes for your podcast.
So that is how you do it
From one video you can do all of this in just a few, simple steps. From now on, you should never be stuck for content!
Create a video that provides value to your ideal clients or audience and work from there.
And don’t forget to check out my handy infographic below!If you are struggling with content creation ideas check out this blog >> https://kellymariewest.com/killer-content/
I thought I would share with you my morning routine. As my life is a series of systems put together to make my day run as smoothly as possible.
1. Drink a pint of water
I have been doing this for about 5 years now. Every night I take up a bottle or pint of water to bed with me. When I wake up the first thing I do is down the water.
When you wake up, this is when you are most dehydrated, not to mention your morning breath.
By drinking a pint of water before reaching for the coffee, I am giving my body chance to rehydrate.
2. I get UP!
This might seem obvious, but how many of you actually get out of bed straight away? Or do you peruse Facebook and check your emails first? You see if you check your phone, I can guarantee you will find
something to distract you.
I see the same women dropping their kids off to school late most mornings looking stressed and tired. However, I have also seen that they were logged on Facebook
early in the morning and they had probably lost track of time.
There is no judgement here, it is up to them and I use to do it all the time. Then I would get myself in a right tizz and take it out on Jess that we were running
late! I know!
By adopting that simple rule of getting up and getting ready before checking my phone has made my life so much easier and more productive in the morning.
3. I know what I am wearing
Every night before bed I get my clothes ready for the next day. I lay them out so even if I do get up late, I know exactly what I need to shove on and get out the door.
I do the same for my daughter, her uniform hangs on the door in the order she is to put it on. This helps her understand her routine, she will know if the next day is a school day
or the weekend.
She knows what she needs to get ready in, and more often than not does it before even coming to wake me! (which is very nice!)
4. I have ‘themed’ mornings
My most productive times are between 9-11 and 2-4 so I use them accordingly. I eat at 12 and usually have a sneaky nap afterwards.
Each day of my week is themed so I know exactly what I will be doing in the first ‘deep work’ block.
Monday – Social Media
Tuesday – Training
Wednesday – Writing
Thursday – Thinking, Proofing etc.
Friday – Finance
How easy does that make things for me?
Yes I do other stuff. I have my daily tasks which I do every day. These are usually done as shallow work in my 30-minute stint before lunch.
This involves checking emails, posting to Instagram, interacting with real people and reply back to comments.
5. I have a 2-minute rule
If something will take me less than 2 minutes to complete, I do it straight away.
I don’t put it off, I just do it.
By the time you have thought of an excuse as to why you can’t do it, you could have done it!
This isn’t just work related, it works around the house too.
Jobs which take less than 2 minutes:
- Emptying the dishwasher
- Putting on a load of washing
- Running the Hoover round
- Cleaning the mirror (our shoe case is mirrored – drives me nuts!)
- Putting the bin out
You see they take 2 minutes on their own, however if you leave them all, they will soon amount up and make it a bigger more daunting task.
What is your morning routine?
As an online business owner and consultant I am lucky enough to spend a lot of time in the company of business awesomeness. I always soak up every nugget shared by these business owners as they walk the talk.
Rather than sharing my lessons from 2016, and boy there were a lot! I thought it would make more sense to share the ultimate business lesson from these online influencers.
I just asked these awesome business superstars one quick question ‘What is your one big lesson from 2016?’
Here are the amazing replies I recieved!
For people to stop learning for the sake of it and start taking action
1. Daily videos do generate more enquiries whatever the product & are more powerful than daily posts. Just trying to work out how to make them relevant to FPCR.
2. For B2B influencers is the strategy. Need to make more friends & work out how I can help them so it’s not all take (cos that feels awkward)
3. Not to get side-tracked just because I know a lot about something & can help people…but to focus on core business.
(Yes I realise there are 3 lessons here, but Karen always follows her own rules lol!)
Jos Aguiar – Marketing Consultant for Foward Thinking Leaders
Biggest lesson of 2016 has been to take the foot of the brakes. Most people already have access to the knowledge to at least get a solid start in their businesses but very few back themselves. It’s 90% a mental game. Spend the time to develop yourself and have a clear idea of where you want to go.
Liam Thompson – Head of Digital Marketing and Business Strategy
Your success is based on your actions and not neccessarily your knowledge. Having a clear set of goals and breaking those goals down to actionable steps and then taking action is the key to business growth. That and taking the time out to look after your own health and well being 1st to enable you to consistently take action.
Carly Jennings – Author of Memoir Of A Wiggly Girl & female fat loss specialist for HLHL
Don’t conform to what you perceive people to want.
Be inexcusably and utterly you.
People will buy you
Andrew Crawford – Business Development Manager
However bad you think your position is, there’s always someone in a worse position than you. So deal with the hand you are dealt with..!!!
Hollie Ellis – Freelance Graphic Designer at Hollie Ellis Design
Work hard, put the effort in and you’ll reap the benefits. You will have to sacrifice some things in order to get to where you want to be, but the end results will be worth it!
Carl Norman – Passionate about Personal Growth and Development
I don’t really think I could define one thing that taught me one particular thing in 2016 but I suppose slowing down a little to focus what’s important to me has been a really big eye opener.
Darren Casey – The Most Expensive Online Coach On Earth
Stop. Create space to SEE what’s going to generate the highest impact. 2 hrs of focus on the most impactful task, aligned with your big picture… trumps being busy 6,8,10+ Hrs.
Aimee Holland – Digital Marketing Strategist
One big lesson is that dropping things that don’t serve you makes way for things that do.
Look for the positive. There will be times when everything feels like it’s going wrong, equally there will be times when it feels like you’re flying and everything is perfect.
There will always be opportunities to focus on the negative or the positive.
Acknowledge the negative and learn what you can from it but focus on the positive – that is the path to happiness and is the fuel for your grit and determination which leads to success.
Dan Salcumbe – Fitness Marketing & Website Design
Spend less time planning and more time doing.
Claire Hunter – Facebook Ads Specialist
That I should have written my course sooner!
Rachael Watson – Nutrition for Health Specialist
Ask for help when you need it
Kelly-Marie West – Productivity & Systems Specialist
There comes a point where you have to stop learning and planning and just do it! No one is going to do it for you.
You either have to invest a shed load of time or a shed load of money.
Without one of these your business will not succeed.
Invest both and you’re laughing!
I am absolutely thrilled with the replies I received. Short and sweet, to the point and very useful.
What is your key takeaway from 2016?
Did you find any of these replies resonated with you?
LinkedIn is a hidden treasure chest of leads and connections that are waiting to be made.
People that are on LinkedIn are usually employed or looking for employment. They are businesslike and professional.
This isn’t somewhere to share your favourite memes or cats skateboarding down a hill, no matter how tempting it is.
Think about the audience on LinkedIn, they are not there to joke or chat meaninglessly, they want to learn and be around people that know what they’re talking about.
Just because the content is a little more serious, that doesn’t mean you can get away with boring.
So how do you create awesome content that people want to read and share with their connections?
You need an Attention Grabbing Headline
We all know that your headline makes or breaks you when sending an email it’s similar with LinkedIn. You need a title that inspires curiosity and intrigue and give them the ultimate fear, the fear of missing out.
Coming up with a killer title does give you permission to use your poetic licence but make sure you don’t take the biscuit. And if you wow them with the title and your content lets them down they definitely will not come back.
It is said that for however long it takes you to write your blog it should take at least the same amount of time to come up with the best title.
Top Tip: Write down 20 titles, the last one might be diabolical or it could be dynamite! Then use co-schedule headlines analyser to get the best score with your chosen title.
There are tonnes of people that do exactly what you do. Sorry to break it to you, but there are literally so many people that can offer what you do. However, there is only one you!
So be yourself and bring you to the table and NO ONE can deliver that. For me I am an organisation freak that loves to get things done in the most efficiently way possible. My husband says it’s laziness whereas I prefer to call being effective.
I draw from my background of being a military brat and then I married an airman too. I like the regimented way that things have to be done a set way and that every day can be different but you know exactly what is expected of you.
My no nonsense, straight talking approach means you’ll either love me or hate me. So what makes you unique? Make sure that comes across in your communications and you will not waste time attracting people that are not your ideal client.
Know Your Audience
In my Social Media Systemisation we spend a whole week on this. It is THAT important. If you don’t know exactly who you’re trying to help how will they anyone know you you’re talking to.
You can have several niches yes, however you need to be specific about who you’re talking to as their needs will be completely different.
Creating a customer profile will aid you in your content creation and selling. When you use language that they do and speak about their exact struggles and problems they will soon listen.
In basic terms you need to know what problem you solve and who you solve it for. Deep dive into the type of person that will need this solution and why they needed it and what other interests they may have and what keeps them up at night.
Write Like You Talk
This is a game changer and actually makes your job easier. So instead of making sure that your content is grammarly perfect and makes you sound super intelligent think is that really you?
I talk to you as if you were in front of me, I don’t use long words and my grammar can be terrible. I do try and spell as best I can but I am human after all.
By typing like you talk you are more authentic and people will build a stronger bond with you. I like to imagine I’m talking to a particular client and that makes it even easier.
Your brain is literally full of information that can help your audience, so get it out there and help them. It’s a crying shame if you keep it to yourself
Top Tip: Type like your life depended on it! I mean type as fast as you can, think less and type more. The more you do this the more natural you will sound (and more typos too).
Pull on the Heartstrings
This might seem a little conniving but it’s not meant in that way. When you understand your audience you will know exactly what ticks them off and makes them want to cry.
So talk to them about it and how you overcome these things and give them solutions. In this instance, I know most business owners haven’t got a clue about what to write and how to get the best out of the content they create.
That is why I am talking about it and giving you my exact formula for when I create content. This means that I am talking directly you and hopefully give you some great ideas and putting you at ease about creating content.
Top Tip: You aim is to evoke emotion so that they take action. You are not trying to make them cry, you want them to understand that you empathise with them.
Don’t post a few statuses, write a few articles and forget about your profile. Have a set frequency for how often you post a status and how many articles you will be posting.
I recommend you post one status each morning at least once and I use Buffer to do this for me. I tend to do a month’s worth of content at once, I would suggest you start with a week and build up to a month. Otherwise it can be quite daunting and we don’t want you overwhelmed so much that you do nothing!
Publishing articles on LinkedIn is another must, you can use content that you have put on your blog or you have emailed to your list. I recommend you blog/write an article weekly but if you’re new to this start with monthly and build up to it or even outsource it if you need.
The fab thing about LinkedIn is that every time you post a status or an article on LinkedIn Pulse) all your connections get a notification! That’s why your headline is so important as you have the opportunity to get your article in front of every single one of your contacts without spending a penny. (see below)
Don’t Forget About Video
You can share video content on LinkedIn just like other platforms which is great news right? So the videos you create for your audience on other platforms, you can share them to LinkedIn too! No extra work just great content going to another audience which is super useful.
Using Buffer makes this even easier for you when you have created one video you can then schedule it to go out on all relevant platforms at your chosen day and time.
All your content should have a purpose. Whether it be a simple status, a well throughout blog post or a quick video tip you want to get your audience off social media and into your sales funnel.
You do this by leaving a Call to Action (CTA) this could be to subscribe to your channel, to download your freebie or just to write a comment.
It needs to be succinct with the content you are providing so it doesn’t stand out like a sore thumb. You want to stand out for the right reasons!
I trust you have read this far and now you’re raring to get on LinkedIn and create loads of awesome content!
I would first start with your strategy. What are you going to post about it, what topics will you discuss and whose third party content will you share. If you need some help with this check out my blog on creating killer content here >> https://kellymariewest.com/killer-content/
Then come up with a schedule, I would start smaller that say you will write a blog weekly and post a status every hour. Firstly people would soon switch off, plus it’s setting yourself up to fail which will make you feel motivated.
I suggest you start with one status per day at 9am and one blog per month. If you haven’t got Buffer, get it. You will thank me – I like wine! Lol
If you would like to take your LinkedIn Content to the next level check out SME who are the authority on all things social media http://www.socialmediaexaminer.com/how-to-maximize-your-content-exposure-on-linkedin/
We all love a productivity hack right?
If you could get more done in less time wouldn’t you want to?
I have been running my online business nearly 2 years now and 2016 has been a big learning curve. I am sharing with you my very best productivity hacks so you get the most out of your time and you feel awesome every day.
So if you to supercharge your productivity and be a little smug about how much you achieve in one day, read on and then implement:
1. Turn off Social Media notifications on your phone and only use it on your PC – this means deleting the app off your phone!
2. Check emails at certain times throughout the day and have an autoresponder which advises that you check it at Xam and Xpm
3. Use a timer so that you can work in set intervals. I use Clear Focus there is also one called Pomodoro. Find which working pattern works for you 90 minutes work/20 minutes break works well for me
4. Work with your energy levels. If you are most productive in the morning, this is when you should do your most demanding work
5. Plan the next day the night before you go to bed or at the end of your work day
6. Do not put off until tomorrow what you can do right now, if it takes less that 2 minutes just do it!
7. Turn your PC off when you have finished work – it’s all too easy to just quickly jump back on!
8. Tidy your workspace at the end of each day, a clean desk is a happy desk!
9. Have a set routine and keep to it as much as possible – routine is the key to productivity!
10. Get up one hour earlier that usual! You will get so much more done with no distractions
11. Try to limit wasteful Skype/phone calls by providing an agenda beforehand – this is awesome as most things can be covered in an email…
12. Outsource what you cannot do or what you find difficult to do – time saver of the century!
13. Don’t multi-task, complete 1 full task at a time. Going between tasks means things will get missed and you won’t be productive!
14. Use your breaks wisely – put the washing on, prepare food, go for a walk. Sad I know but the housework won’t do itself
15. Go for a walk when your productivity starts to dwindle usually after lunch – beat the afternoon slump with some fresh air
16. Have a cut-off point for your day and stick to it – there is no point having your own business if it runs you into the ground
17. Don’t spread yourself too thin, if doing one task is going to set back another tell your boss/client and ask them to make the decision which is a priority to them
18. Change your scenery, work on a train, in a ‘Coffice’ or even in an indoor play centre for kids! (only do this is you have kids mind!)
19. De-clutter your emails, use Unrollme.com and stop signing up to everyone’s emails! They don’t hold the key to all your questions!
20. Stop looking for shortcuts or the next big thing. Do the work and get on with your daily tasks and you will get there eventually
21. Plan all your meals and snacks in advance, I even set an alarm for when it’s time to eat!
22. Carry a notebook with you everywhere, you never know when creativity will strike
23. Spend 10 minutes exercising your brain with a crossword puzzle – frustrating but it does take your mind off work
24. Prioritise your workload according to what HAS to be done, what NEEDS to be done and can WAIT FOREVER! Ditch the stuff that can wait and schedule in the rest
25. You’ve heard about batch cooking right? Well try it with your work, create social media posts in batches, do client invoices, filing etc. all in batches its a life saver
26. Create a list of small tasks so that you can check off small easy tasks and have a feel good moment from small wins
27. Don’t leave things until the last minute, set yourself a fake deadline before the actual deadline – you still have to stick to it mind
28. Have a daily dump! I mean a brain dump, that way you will have a clear mind for going to bed, it is amazing what a difference this makes
29. Have a daily task/goal and make yourself accountable. Tell others what you are going to achieve and ask what they are doing that day
30. Meditate of 10 minutes a day, if you’re really busy do it for longer! You can just sit quietly breathing in and out, it doesn’t have to be weird
31. Break large projects and tasks into smaller manageable tasks, reverse engineering works a treat here
32. RECON – for everything you need to do. Do your research in advance. If it’s good enough for the military it’s good enough for me
33. Educate yourself. You’ve heard knowledge is power right? Wrong, implementation is where the power is. Learn and then DO!
34. Reward yourself. There is no point in working like a dog if you aren’t going to throw yourself a bone every now and again! I treated myself to an Apple iWatch recently – I love it!
35. Don’t waste time or energy on people that bring you down – if someone brings you down or causes you pain – cut them out of your life.
36. Have fun! Plan it into your routine and do it! If it doesn’t get planned in we often overlook it. Ice skating, rock climbing or just having a campfire and a glass of wine
37. Keep messages and emails short and sweet. Just because you can type fast doesn’t mean anyone’s got time for war and peace
38. Cut your hours. Research shows that working 60 hours instead of 50 doesn’t make you any more productive!
39. Have one full day OFF per week. Get outside and live. We don’t live to work, we work to live. Sunday is my day off, I love a good Netflix binge 😉
40. Don’t be the YES person. It is ok to say no, push back if you need to. You can’t be everything for everyone
41. Ask for help if you need it, you cannot do everything all the time
42. Stop being a perfectionist, do what you can with what you have – this was a hard one for me.
43. Automate repetitive tasks as much as possible use IFTTT.COM
44. Don’t guess. Use data to guide your decision-making
45. Plan in your down time. Have a ‘me’ hour /evening or day! I choose to exercise and read as my ‘me’ time.
Now I know that is a long list of productivity hacks but we are all different and some will be more useful to you than others.
I wouldn’t try and implement too many at once, I have had 18 months to perfect these and make them part of my routine.
Pick 2-3 tops and incorporate them into your daily routine and before you know it will become second nature.
Which productivity hacks will implement first?
Each Friday Kelly publishes a collection of top blogs from the internet which have caught her eye that week.
Topics mainly focus on Business, Health and Working from Home.
How to Train Your Brain for Content Marketing Greatness
At Content Marketing World 2016, I was cheered by the emphasis placed on content quality.
Clearly, “good is no longer good enough.” Less and better are more important than “good.”
If you create content for your business you need to read this blog.
Read more HERE >>
How to Create a Video Sales Funnel With Social Media
Do you use social media to generate revenue?
Want to add video to your marketing plan?
Serving social media video at the proper time can help a person go from lead to customer in a few simple clicks.
To discover how to use social media video to support your sales funnel read more HERE >>
5 Questions You Should Ask Yourself Before Starting a Podcast
Podcasting is a great way to get your message out into the world but it’s also hard work. For every show that’s listened to by millions of people, there are hundreds with an audience consisting of the host and his or her mum.
So before you buy the latest gear, don the headphones, and start sprinting towards your dreams of podcasting glory, it’s important to ask yourself the following questions…
To find out what those questions are click read more HERE >>
5 Facebook Advertising Features You Probably Didn’t Know Existed
Unless you’ve been living under a rock, you’re probably aware that Facebook ads are one of the best marketing tools available to bloggers and business owners.
But whether you’re a complete newbie to Facebook ads or if you’ve been using them for a while, there’s probably still a heap of features that you didn’t even know existed. From cropping images to free stock photos there’s a lot that you can do within the Facebook Ads Manager that will save you time. And if you’re using video (which you should be) then the Ads Manager offers a lot of dynamic options to really make the most of the effort you’ve put into your videos.
So here’s 5 ‘Secret’ features that you should look for in Ads Manager when you’re running your next campaign.
If you want to find more click read more HERE >>