If you scratch your head when it comes to what to share on your social media this is for you!
As VAs you often put other businesses before your own and it is harder to do for yourself.
You spend most of your time assisting other people when it comes to putting your Social Media together it can be a bit overwhelming.
Do not worry, after reading this guide you will have no problems with your social media!
There are many ways that you can get your social media on point and with very little work you will be glad to hear!
This is a wonder when coming up with social media content and is often overlooked. In fact, I am writing this blog based on a question that another VA asked in a Facebook group.
Spending time listening to your audience will give you a wealth of ideas for your social media content. The fact that they are asking about it means it is a topic people want to hear more about and you know that it’s relevant.
Here are a few ways you can use social media listening in your content strategy:
Being part of networking groups that is filled with your audience and/or ideal customer is the perfect way to get ideas for content. I wouldn’t overwhelm yourself here, I would pick 2-3 groups that you LOVE and check in with them daily.
Comment and interact in the groups and if someone asks a question that you would could write a blog about, do it!
If your niche has online forums search them and find out what people are talking about. Listen to what their problems are and what it is you can help them with. Using the language they do will also help you to relate with your ideal client.
What did we do before Google? We had to rely on Encylopedia and what our teachers/parents told us!
Google is actually a great tool for you to find out what people are searching for. When you start to type in Google will automatically populate with the most popular searches.
You can search using keywords, your niche and FAQs.
You could also try common phrases like:
- How to Be the Best [INSERT IDEAL CLIENT]
- How to Overcome [INSERT IDEAL CLIENT PROBLEM]
- [NICHE] problems
- Best [Keyword]
- Best Way to Solve [INSERT IDEAL CLIENT PROBLEM]
These will highlight other topics that your audience are searching for and you can help them even further.
These are a great way to look for popular content that people are already reading and they have done the hard work for you.
Checkout this quick search I did for ‘virtual assistant’ on Buzzsumo:
For more on this visit >> https://kellymariewest.com/killer-content/
Types of Content
This is another great way to come up different ideas.
It makes it easier if you know what type of content that you are coming up with.
Here are some content types you can choose from:
- Video Presentations – you talking to the camera
- Video Screen Share – a demonstration
- Video Q and A
- Facebook Live
- Blogs you have written
- How to Guide
- Content Round Up
- Influencer Content (ask them questions, quote them)
- Text posts
- Questions /Interactive posts
- Link posts
So here you can see there are many types of content you can share over the course of a week.
Different platforms suit different mediums so that you can match them accordingly.
For Free Offer (Lead Magnet)
1 Tweet a day
1 Facebook/LinkedIn post a week
1 Infographic a week
Questions, Tips and Blogs
4 – 5 Tweets a week
2 – 4 Facebook images a week
2 LinkedIn blogs a week
1 Infographic a week
1 poll per week on Facebook
1 video per week
1 Live broadcast per week
Promotional Material – For program/training being sold
2 Tweets a day
1 Facebook/LinkedIn post a week
1 Infographic per month
This is just an example.
You may just want to be on Facebook and Instagram.
So you can work it a bit different and the image you post to Instagram can also be shared to Facebook automatically.
1 x tip (image) in the morning (both)
1 x blog week (both)
1 x infographic per week (FB)
1 x poll per week (FB)
3 x interactive questions (FB)
1 x video per week (FB)
1 x Facebook live per week
Once you know what type of content you need to come up with each week its is much easier to batch create it.
Creating graphics doesn’t need a specialised graphic designer these days. Yes it would be ideal if you could have your own in house designer to whip up new designs for you but it isn’t cost effective and there are some great tools out there.
This is my tool of choice. You can create just about anything using this fabulous tool, plus it is FREE!
There is a paid version, I did have it for a year but I didn’t get the best use out of it. The main paid benefit was being able to convert all images automatically into different formats. So you can create 10 Instagram posts and then automatically convert them to Facebook, LinkedIn and Pinterest images.
However you can easily link your social media accounts so that your Instagram automatically posts to your Facebook without having to create new images!
Create weekly posts and questions once per week so you save time and are more efficient.
Smart Phone Tools
There are so many iPhone tools you can use to create simple graphics. Canva does have an app too but I find it easier and quicker to create on my desktop.
There are so many tools and there isn’t much difference between them, it’s more personal preference.
A few tools I have used and would recommend:
Social Media Tools
There are several tools which can help you dominate social media. There are some cheaper version and you get what you pay for.
It is possible to get what you need for fairly cheap, this just usually means it’s a little more work for you. So it depends if you want to save time or money most!
Here are some tools you can use and a couple of pros and cons about them:
The great thing about Meet Edgar is that it can recycle your content so you don’t have to reschedule it as long as it’s evergreen content.
However Meet Edgar does have its limitations as it doesn’t allow you to upload videos or bulk upload that I am aware of.
This is what I first started out with. I really didn’t stick it for long as it wasn’t for me.
You are able to upload in bulk text in one go via a csv file though.This might be more user friendly since I used it, I know others that love it so it must have improved or I just prefer something more simple and pretty!
Now this is my personal favourite and people even joke that I should be one of their brand ambassadors. However, I just love its simplicity and it makes my life easier, plus it doesn’t cost an arm and a leg!
Most of these have a free trial period so get signed up for one and try it out and see how you get on.
Social media doesn’t have to be difficult. With the use of a few tools, you’ll be on your way to mastering your clients (and your own) social media!
Want to get more done in your business without burning out?
Outsource to a Freelancer
If there’s tasks that need to be completed that you may not have the skills or desire to do, then find yourself a great freelancer you can outsource them to.
Here’s a small list of the benefits outsourcing can bring to your business:
- Outsourcing frees you up to work on your business and take on even more clients
- And of course, when you increase your client base, that means you increase your earnings
- A freelancer can bring things to your business that you may not already have. For example, if you’re not tech savvy and the thought of creating a website fills you with dread, then the smart thing is to outsource that task!
- It will also save you time and money than if you took on an employee
Delegate to your VA
Your virtual assistant is there to help with the smooth running of your business. Figure out what you will delegate and give your VA for SOP for those tasks. Look, I understand that it’s hard to give up some of what you used to build your business but if you want to be productive and get more done, then learning to delegate is vital.
Concentrate on One Thing
You may think that multitasking is the only way to get lots done in a short space of time. Well, quite simply, it’s not. How can you expect yourself to give 100% to a task if you’ve got 10 other things you’re doing at the same time?
Focus on one activity and do it well. If your mind is elsewhere you’ll probably miss out on a few things that you’ll have to come back to later.
Use a Pomodoro Timer to Maintain Focus
The Pomodoro Technique involves working in 25-minute intervals followed by a 5-minute break. A Pomodoro timer will help you stick to these blocks of time, meaning you’ll get more done in short bursts and drive through any distractions.
Automate Simple Processes
You might not think that a simple task like posting to your Facebook page or answering an email will take up much of your time. But we are only human and can become easily distracted. The answer to this is automation! There are lots of tools and programmes out there that will let you automate all sorts of processes. Rather than posting on your social media pages multiple times each day, set aside some time to fill your scheduler and let that do the work for you.
Set up an autoresponder for your emails so that anyone who is trying to contact you will know that you’ve received their message and will get back to them later.
Why would you waste so much time on tasks that can be easily taken care of automatically?
Systemise your Business
You probably know by now that systems are ‘my thing’. I have a system for everything and you really should work on creating your own too! Download my freebie here to help you do this!
Follow these ideas and start getting back more time in your business.
The only person responsible for saving you is YOU!
I have been known from time to time to be called Wonder Woman. Unfortunately, it is not due to our similar looks, physique and strengths.
A little bit of background
My husband had been away for 6 months, give or take a day or two. And although it wasn’t easy, the house and business have been run as they should have.
Did I do it alone? HELL NO!
Did I have things in place to help? Hell YES (wine being top of the list)!
In order to keep myself sane, I needed to form habits, create systems and set a routine to keep me going.
Every military wife will tell you, it is the ROUTINE that saves them when hubby is off galavanting and saving the world.
This is the schedule that I followed during the week:
Each Monday I would plan for the week ahead. I would sort out anything that needed sorting, figure out where I needed to be and most of all get as much done as I possibly could.
Tuesdays would involve studying and working late. Then I would reward myself, usually with crap TV shows, like Geordie Shore, Love Island, Ex on the Beach, etc.
Every Wednesday was a tidy-up day, which meant getting the house ready for the cleaner to come in and do her thing.
All the washing would be done on Thursday, ready for the ironing lady to do her thing!
This was my wind-down night. And then the weekend would be for Jess and me to spend time together, with a little work for me.
Daily Habits that Helped
Creating and sticking to daily habits ensured that I did what needed to be done. For example…
- Getting the school uniform out and ready each night.
- Only allowing Jess to use her iPad when she was dressed and ready for school and her room was tidy.
- Jess has daily medication to take, so this would be done daily just before her hair was done (this trigger meant it was never forgotten because you never sent your girl in without her hair done).
- If Jess had a cooked lunch at school, she would have a small tea. If she had a packed lunch at school she would have a hot dinner.
- Between 3-5 pm it was all about Jess. So this would usually entail soft play, going to the park, movies or shopping.
Why am I telling you this?
I’m telling you this because we all have multiple responsibilities we need to manage. This schedule and these habits are something you can adapt for your business too.
Remember, you are defined by your daily habits and the success or failure of your business will be down to what you do day in and day out. And your goals determine your habits.
What are your goals?
Figure out what is important to you to you and what it is you want to achieve.
My Goals Included the Following:
- I wanted Jess and me to have quality time together
- I wanted her to eat well
- I needed to stay on top of her meds
- I wanted her to have fun and help me where she could (tidying her room, sorting the dishwasher, good listening, etc.)
- I wanted to keep on top of things and not feel overwhelmed
Our daily habits reflected what we wanted to achieve and if we hit them, we rewarded ourselves accordingly at the end of the week. Jess preferred the cinema and cuddly toys. I was more inclined towards gin, wine or new outfit.
So ask yourself…
What do I want to achieve?
What am I willing to do consistently to achieve it?
How will I measure my success?
And finally, how will I reward myself for taking consistent action?
Use those answer to draft your plan of action and get out there and accomplish your goals!
Do you want to get systems in place, build new habits and smash those goals?
Content Creation Made Easy!
If you create videos for your business then you have a lot of opportunities to offer more content to your readers. All you have to do is repurpose it!
All you have to do is repurpose it!
This is a super simple step-by-step process that you need to implement today! Trust me, you won’t regret it
Now, there are a few ways you can go with this and we’re going to go through them.
So, let’s say you’ve uploaded your video to Facebook or have broadcasted live on Facebook, this is what you can create with that one video.
1 Upload the Video to YouTube
Download the video from Facebook and save it to Dropbox or something similar. From there, upload it to YouTube. Then add subtitles and download the srt. file.
2 Create a Blog Post
Convert that srt. file to text. Clean it up and upload it to your site as a blog post. Create a blog post graphic in Canva and then upload it all to your website, LinkedIn or wherever you choose. Then you complete the blog syndication, which basically means sharing it everywhere and getting it out there for everyone to see.
3 Create Social Media Graphics
Using the same srt. file, extract about 20 ‘quotes’ that you can use for social media posts (20 quotes from a 15-minute video should be quite easy to do!).
Then go back to Canva and create Instagram and Facebook graphics using these quotes. You can then share your Instagram images to Twitter and Pinterest.
Top tip: when you schedule the posts to be distributed on Instagram and Facebook, use IFTTT to ensure that Instagram automatically posts to Twitter and Pinterest
4 Create Snippets
Take the video you downloaded to Dropbox and upload it to iMovie.
There you can create snippets of video. You then schedule these snippets to be pinned and shared on social media.
The main points of the video would probably be longer than the snippets, so you can edit the overall video to create a number of videos covering each one. iMovie is great for this and you could end up creating 5 or 6 videos!
Next, visit Canva and create a thumbnail image for each of the videos. You could then upload the videos to YouTube, schedule them to go out on social media, and pin them to your Pinterest board.
5 Create an Infographic
Take the main or key points from your videos and use them to create an infographic. You can then share this on social media, pin it on Pinterest, add it to your blog or send it out in a newsletter.
Top tip: If this content is worthy think of it as a content upgrade. If someone is reading your blog/infographic it means they are interested.
6 Create a Podcast
From the same video that you downloaded to Dropbox, strip the audio from the video using Music Converter.
Then upload the audio to be edited with Audacity. Now all you have to do is upload the stripped audio to iTunes for your podcast.
So that is how you do it
From one video you can do all of this in just a few, simple steps. From now on, you should never be stuck for content!
Create a video that provides value to your ideal clients or audience and work from there.
And don’t forget to check out my handy infographic below!If you are struggling with content creation ideas check out this blog >> https://kellymariewest.com/killer-content/
You could literally have hundreds or thousands of emails in your inbox. Getting it sorted once is all well and good, but you need to keep on top of it.
You can achieve this and become an email ninja with these simple steps.
Sort your inbox
First of all, sort through your inbox, either by sender or by topic, whatever works best for you. For any emails you want to keep, create a folder and put them in there. Archive the emails you don’t need. Yes, archive them! If you were going to do something with the email you have done so by now
Organise your folders
I use three folders religiously: @action, @read, @pending for storing emails I need. You may decide to use different names but adding ‘@’ will put them at the top of the inbox. Using folders like these will keep your inbox at zero and if you don’t put things in place to keep you at zero, you’ll go back to square one.
Sort your subscriptions
You are probably subscribed to lists that you have completely forgotten about!
To prevent your inbox from filling up with loads of unwanted emails, go to unrollme.com and unsubscribe to all the lists that you don’t currently read consistently.
Stay subscribed to between 5 and 7, but these should be your ‘must reads’. Then create a rule that they get sent to your ‘@read’ folder when they come in. Then you can read them when it suits you.
Create an email schedule
You need to run your email, not the other way around! If you use Google Chrome, go to inboxpause.com and download it. You can set this up to pause your email.
However, if you don’t want to do this, set up an autoresponder explaining that emails are checked at set times and in case of an emergency to contact you another way. Check your email at a set time that works for you and deal with it accordingly. Stick to these times!
The 2 minute rule
If a task can be done in 2 minutes or less, just do it and get it done. The same can be said for email. If an email is going to take you less than 2 minutes to deal with, deal with it there and then. Even if it’s just to confirm receipt of the email, the sender will appreciate it. And if you’re not going to do anything with it, delete it.
It takes a lot to remember to do things all the time, whether you write it down or keep it in the back of your mind.
Remember, being reactive helps you get more done.
Stop keeping ‘data to lata’
If an email is going to help grow your business, use it now. Why hold onto for later? Chances are if you leave it, you will be too late as things change quite quickly in most industries.
So, you need to ask yourself that if you needed to or really wanted to, could you get hold of this email again? Could you re-sign up to a list? Could you get it from someone else? If yes, delete!
Turn off all notifications
You don’t need them. They only distract you and change your thought process. After all, you want to be in control of when you deal with your emails.
I would also suggest doing this for your social media accounts!
Create rules and templates
This is a must if you want to keep your inbox at zero.
Create rules for the places you often buy from. For example, automatically get all emails from Amazon sent to a specific folder.
Create templates for emails you send regularly and create a signature so you can just select it and send rather than typing out a brand new email each time.
This is super simple to do and will free up a load of time!
Set strict rules with your clients
You need to set some boundaries or ‘rules of engagement’ when you first start working with your clients. Explain to them that you answer emails at set times and not 24/7, and in case of emergency, give them another way to contact you. However, make sure you give them the justifications of an emergency.
The rules are up to you but I would suggest they give you as much notice as possible for changes. Ask for short and sweet emails and if it’s longer than a paragraph, schedule a call. You could also open a VIP email for your clients that only they have access to.
If you set a precedent that as soon as an email comes through you answer it right away, they’ll come to expect this in the future. Set the rules early and let them know when you can and can’t be contacted.
Start implementing these steps today and get your inbox at zero. Having a clutter-free inbox equals having a clutter-free mind!