Instagram is the fastest growing social media and is tipped to overtake Twitter in popularity.
The average spend for someone that buys on Instagram is $65 which is higher than any of the other platforms.
The best way to get the best out of your Instagram profile is to get systematic.
Update your Instagram Profile
Everytime you have a new offer, a new opt in or a new blog, change your Instagram profile to reflect this.
Make it part of your syndication to ensure that everyone knows where to go.
There are so many businesses that don’t utilise their profile and bio, or they just use their main business URL which doesn’t give anyone any reason to click.
Bonus tip: Have offerers to entice people to click, whether it be your irresistible freebie, a blog post that answers all their prayers or a bargain which runs out soon.
Research Your Hashtags
Do you want to have lots of random people liking your posts or do you want targeted people that are likely to buy seeing your posts?
It’s a no brainier right?
So how do you ensure the right people see your posts? You research the relevant hashtags instead of using random ones that anyone sees.
Use the search bar on Instagram to search a keyword which is relevant to your business. Then click on the tabs bar and see what the top hashtags which are used. Then search other relevant keywords and use the top hashtags so you know that these people checking out these hashtags are likely to find your images relevant.
Bonus Tip: Keep your chosen hashtags (no more than 30) 11 is meant to be the ‘sweet’ spot in your notes for easy to grab access.
Schedule Your Posts
This is a game changer.
If something isn’t scheduled in, it usually doesn’t happen.
Plus if you schedule your posts in a batch, you’re being more efficient and will get more done with your limited time.
There are several tools you can use to schedule your content for Instagram, Later, Hootsuite and Buffer to name a few.
The difference with Instagram to other platforms is it doesn’t allow third parties to post on your behalf. So what happens is, you get a notification through to your phone that it’s time to post your image. You click on the notification and it takes you to the image with the caption. You then select to post to Instagram and you will be taken to Instagram to physically post the image and the caption will automatically be saved to your cursor.
So it isn’t as streamlined as the other platforms when it comes to systemisation however, it does mean that you are giving your constant one last check before it goes out .
Jab, Jab, Jab Right Hook
If you haven’t read this book from Gary Vee, then the first thing you need to do when you’ve finished this blog is head to Amazon and buy it. Actually, I’m so keen on you to buy it, here is the link >>
This book will revolutionise the way you think about social media. I see so many Instagram posts which are sell sell sell all the time. They don’t give value or even say hello to their fans!
You need to build a relationship with your following and give plenty before you ask for the sale.
You have to earn the right to sell to people, you are there to serve your following and not to expect to ask them to buy constantly.
So have a formula for your business, whether it be 10-20% of your posts are promos, or one post in five is an ask.
Think infotainment, people are there to be entertained and revived good information, so keep it relevant and don’t be boring.
Show Up Daily
It is important to show up and give daily. Not just when you feel good, every single day.
If you only do things when you feel good, you’ll be sorely lagging behind the person that shows up no matter what’s going on with them personally.
Get strategic about the time you spend on Instagram. Have a set time to go online with a purpose. So log in, follow 10 people, reply to all comments, engage with 5 people and get out. Do this 1-3 times a day and you’ll notice a difference in your traffic and engagement.
By having set times and a purpose you’re being more systemised and you’ll feel more in control of your business.
Bonus tip: Turn off all notifications on your phone and tablet, only log in when you’re ready to do so.
Bring up your Instagram profile, where does your link in your bio take people? Make sure it’s to your latest offering and ,are it obvious what people will get if they click it.
Research your keywords and hashtags, copy them all to a notebook on your phone so you can easily copy and paste them in when you’ve posted your image in the first comment.
Pick which tool you are going to use to schedule your posts and block out time to create images and upload them to your chosen tool. I find once per week works well.
Look at the last 30 posts, how many of them have been promos? Does this ratio need working on?
Set a time in your calendar daily to interact on social media and you’re done!
That’s how you get the best out of your Instagram without any stress.
Comment below with your Instagram link, I’d love to see your profile and have a nosey!
If you have any questions please email me at Kelly@KellyMarie West.com.
We all know writing a regular blog is a great way to increase your credibility, engage your audience and position as the expert in your field.
All too often we spend hour agonising over what to write, then finding the time to write it is a nightmare and then you just want to publish it and get rid of it asap!
If you follow these simple guidelines you will have the formula for writing the perfect blog every time!
Now when you write your blogs you’ll know what you’re going to write about and when. You’ll be confident that your blog is structured well and your audience is likely to enjoy and share your hard work.
Understanding your Audience
By understanding your audience you are able to speak to their pain points and tap into their emotions.
Think about what keeps them up at night, what problem or struggle can you help them solve, what makes them tick and what pisses them off.
By writing about this they will feel that you get them and your writing will resonate with them.
Bonus tip: use language your ideal client would use, in your writing
Have an Attention Grabbing Headline
Simply put, if your headline doesn’t interest the viewer they are not going to read it.
The headline is the most important part of your blog, and something you should spend a great deal of time on.
You could have written the answer to everyone’s prayers inside but nobody will ever know.
I suggest coming up with at least 10 headlines per blog and usco-scheduledule headline analyser to score the best one. If it doesn’t hit 70 forget it!
Try and be different, people are online to be entertained.
You remember years ago in English class your teach used to drill into you the Who What Where and How that needed to be in the first paragraph of your stories.
Well the What’s In It For Me is the grown up version of that. You’ve got the viewer to click on your blog, now you need to get them hooked and fast.
Your first paragraph should be engaging and interesting and explain exactly what they are going to get from reading your blog.
Every blog should have at least one image with it. Content that contains visuals is much more likely to be read that blogs without images.
People like to see instantly what the blog is about, so matching an image with your headline is a good place to start.
You can use Camva or PicMonkey to create awesome graphics for free if you don’t have a graphic designer to hand! You can even outsource this to fiverr if you don’t have time to make one yourself.
Easy Like Sunday Morning
It’s important to make your blog easy to read by the laziest of people! Most people scam read a blog and if something catches their eye they will read it more in depth.
Structure your blog so that it stands out, use sub headings, bullet points and ensure that the blog flows throughout and has a logical order.
Bonus Tip: You can use Hemingway editor to test its readability.
Before posting your awesome blog make sure you know when is the best time to post it to get the biggest engagement and interaction. Check your insights to see when most your audience is online and schedule accordingly.
Email to your segmented list which are particularly interested in the subject you’re writing about. You want people that love the content to read it, it’s not just about the audience size, it’s about targeting the right audience.
Bonus Tip: Have a tracking pixel on your website so you can track people that have read your blog and then send them a relevant offer to opt in to something that is relevant to the blog subject.
How many words?
There is great debate over the perfect word count for blogging.
I would say the shortest word count would be about 500, I call this a blogette? It gives an overview of the subject and engages the audience but doesn’t go into great details. These are ideal if you want to write weekly but don’t have much time but want to generate discussion.
For the longer more in depth blogs I would suggest a word count of around 1600. This will be jam packed full of valuable content and will teach the reader what they need to know to achieve their aim. This length will increase your shares on social media and increase your credibility.
For the best Google search rankings a blog post are 2500 words or higher, just ensure you write about something people are searching for! This would be a more in-depth blog and would need to keep the reader engaged.
Length isn’t the most important factor, it is the quality of the blog. So don’t fill out a subject to get a longer blog.
Learn Basic SEO
It is important to understand the basics so you can give your blog a boost over others writing about the same subject.
Use your keywords in your headline, subheadings and throughout your blog. Just ensure it makes sense and not a random keyword inserted where you can.
A few ways to boost your SEO is to give your images appropriate titles (the alt text). I usually name them the blog title and caption them if necessary.
Another good tip is to link your current blog to older content, so you can add a snippet like, ‘If you like this post, you may be interested in this <link to relevant blog>.
You could also link to other websites perhaps if you have talked about another business or have recommended someone. This will help your website as well as theirs. It also means that they’ll probably share it with their audience too!
Get Your There, Their and They’re Right
This can depend on your audience to be honest.
However for me, basic grammar skills are a must if I am going to trust them as an expert in their field. If you struggle with your grammar it would be useful to get it edited by somebody else or you can use the Grammarly app.
You can download the Grammarly browser to your computer and it will give you basic help for free, or you can pay for the all singing all dancing version.
Many of my clients that struggle to get focused when it comes to writing. More often than not they’re just procrastinating as they don’t know where to start or they’re trying to delay.Having a set structure of all my blogging works perfectly for me. I have my content ideas planned in advance, I research on the Tuesday, write draft on the Wednesday and Thursday’s I type them up and Friday it gets it final checks and published.
Having a set structure of all my blogging works perfectly for me. I have my content ideas planned in advance, I research on the Tuesday, write a draft on the the Wednesday and Thursday’s I type them up and Friday it gets it final checks and published.
I am currently at the hairdressers writing this, I have my notes and my first draft and I’m sipping my coffee and writing this whole my hair is being coloured.
I have my phone and iPad in airplane mode so nobody online can distract me and I have earphones in to signal to my hairdresser that I’m not wanting to discuss the weather or my next holiday!
Bonus Tip: Use a pomodoro app to keep your focus and always have the Internet off when writing.
Now it’s time for you to put into action what you have just read. If you haven’t got your blog schedule planned out get brainstorming now.
Then block out time research, write and perfect your blog. Create a routine that works for you and you’ll some have a habit and a bank of awesome content on your website.
Once written it is important to share your blog in the right places to get the best out of it. You share it several times by automatically repurpose the content elsewhere by using software like missinglet_r and IFTTT. More about this in another blog!
If I had I found this blog useful, please let me know and comment below with the blog you write after reading this. I’d love to read your blogs and see the advice implemented.
Should you have any questions please email me at Kelly@KellyMarieWest.com.