Content Creation Made Easy!
If you create videos for your business then you have a lot of opportunities to offer more content to your readers. All you have to do is repurpose it!
All you have to do is repurpose it!
This is a super simple step-by-step process that you need to implement today! Trust me, you won’t regret it
Now, there are a few ways you can go with this and we’re going to go through them.
So, let’s say you’ve uploaded your video to Facebook or have broadcasted live on Facebook, this is what you can create with that one video.
1 Upload the Video to YouTube
Download the video from Facebook and save it to Dropbox or something similar. From there, upload it to YouTube. Then add subtitles and download the srt. file.
2 Create a Blog Post
Convert that srt. file to text. Clean it up and upload it to your site as a blog post. Create a blog post graphic in Canva and then upload it all to your website, LinkedIn or wherever you choose. Then you complete the blog syndication, which basically means sharing it everywhere and getting it out there for everyone to see.
3 Create Social Media Graphics
Using the same srt. file, extract about 20 ‘quotes’ that you can use for social media posts (20 quotes from a 15-minute video should be quite easy to do!).
Then go back to Canva and create Instagram and Facebook graphics using these quotes. You can then share your Instagram images to Twitter and Pinterest.
Top tip: when you schedule the posts to be distributed on Instagram and Facebook, use IFTTT to ensure that Instagram automatically posts to Twitter and Pinterest
4 Create Snippets
Take the video you downloaded to Dropbox and upload it to iMovie.
There you can create snippets of video. You then schedule these snippets to be pinned and shared on social media.
The main points of the video would probably be longer than the snippets, so you can edit the overall video to create a number of videos covering each one. iMovie is great for this and you could end up creating 5 or 6 videos!
Next, visit Canva and create a thumbnail image for each of the videos. You could then upload the videos to YouTube, schedule them to go out on social media, and pin them to your Pinterest board.
5 Create an Infographic
Take the main or key points from your videos and use them to create an infographic. You can then share this on social media, pin it on Pinterest, add it to your blog or send it out in a newsletter.
Top tip: If this content is worthy think of it as a content upgrade. If someone is reading your blog/infographic it means they are interested.
6 Create a Podcast
From the same video that you downloaded to Dropbox, strip the audio from the video using Music Converter.
Then upload the audio to be edited with Audacity. Now all you have to do is upload the stripped audio to iTunes for your podcast.
So that is how you do it
From one video you can do all of this in just a few, simple steps. From now on, you should never be stuck for content!
Create a video that provides value to your ideal clients or audience and work from there.
And don’t forget to check out my handy infographic below!If you are struggling with content creation ideas check out this blog >> http://kellymariewest.com/killer-content/
Each Friday Kelly publishes a collection of top blogs from the internet which have caught her eye that week.
Topics mainly focus on Business, Health and Working from Home.
This week I’ve found some awesome blogs,
How to Leverage the 80/20 Rule for Blogging Success
You may have heard of the 80/20 rule – it was recognized as a concept more than a century ago.
In modern times, the rule has been used to achieve a broad range of objectives, from economics to business management to better relationships to weight loss.
If you apply the principle to blogging, you could improve your efficiency and maximize your efforts.
To read more visit HERE >>
6 Advanced Strategies to Get More Leads on Twitter
Struggling to get more leads on Twitter?
We get it.
It can be hard to justify your time on Twitter when you aren’t seeing any significant results.
But then you hear success stories of businesses who’ve been able to leverage Twitter to get quality leads into their funnel… and you decide to try again.
To read more click HERE >>
15 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today
What should you do if you want to become the best at what you do?
There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry.
In our case, that means social media podcasts!
Read more HERE >>
We all know writing a regular blog is a great way to increase your credibility, engage your audience and position as the expert in your field.
All too often we spend hour agonising over what to write, then finding the time to write it is a nightmare and then you just want to publish it and get rid of it asap!
If you follow these simple guidelines you will have the formula for writing the perfect blog every time!
Now when you write your blogs you’ll know what you’re going to write about and when. You’ll be confident that your blog is structured well and your audience is likely to enjoy and share your hard work.
Understanding your Audience
By understanding your audience you are able to speak to their pain points and tap into their emotions.
Think about what keeps them up at night, what problem or struggle can you help them solve, what makes them tick and what pisses them off.
By writing about this they will feel that you get them and your writing will resonate with them.
Bonus tip: use language your ideal client would use, in your writing
Have an Attention Grabbing Headline
Simply put, if your headline doesn’t interest the viewer they are not going to read it.
The headline is the most important part of your blog, and something you should spend a great deal of time on.
You could have written the answer to everyone’s prayers inside but nobody will ever know.
I suggest coming up with at least 10 headlines per blog and usco-scheduledule headline analyser to score the best one. If it doesn’t hit 70 forget it!
Try and be different, people are online to be entertained.
You remember years ago in English class your teach used to drill into you the Who What Where and How that needed to be in the first paragraph of your stories.
Well the What’s In It For Me is the grown up version of that. You’ve got the viewer to click on your blog, now you need to get them hooked and fast.
Your first paragraph should be engaging and interesting and explain exactly what they are going to get from reading your blog.
Every blog should have at least one image with it. Content that contains visuals is much more likely to be read that blogs without images.
People like to see instantly what the blog is about, so matching an image with your headline is a good place to start.
You can use Camva or PicMonkey to create awesome graphics for free if you don’t have a graphic designer to hand! You can even outsource this to fiverr if you don’t have time to make one yourself.
Easy Like Sunday Morning
It’s important to make your blog easy to read by the laziest of people! Most people scam read a blog and if something catches their eye they will read it more in depth.
Structure your blog so that it stands out, use sub headings, bullet points and ensure that the blog flows throughout and has a logical order.
Bonus Tip: You can use Hemingway editor to test its readability.
Before posting your awesome blog make sure you know when is the best time to post it to get the biggest engagement and interaction. Check your insights to see when most your audience is online and schedule accordingly.
Email to your segmented list which are particularly interested in the subject you’re writing about. You want people that love the content to read it, it’s not just about the audience size, it’s about targeting the right audience.
Bonus Tip: Have a tracking pixel on your website so you can track people that have read your blog and then send them a relevant offer to opt in to something that is relevant to the blog subject.
How many words?
There is great debate over the perfect word count for blogging.
I would say the shortest word count would be about 500, I call this a blogette? It gives an overview of the subject and engages the audience but doesn’t go into great details. These are ideal if you want to write weekly but don’t have much time but want to generate discussion.
For the longer more in depth blogs I would suggest a word count of around 1600. This will be jam packed full of valuable content and will teach the reader what they need to know to achieve their aim. This length will increase your shares on social media and increase your credibility.
For the best Google search rankings a blog post are 2500 words or higher, just ensure you write about something people are searching for! This would be a more in-depth blog and would need to keep the reader engaged.
Length isn’t the most important factor, it is the quality of the blog. So don’t fill out a subject to get a longer blog.
Learn Basic SEO
It is important to understand the basics so you can give your blog a boost over others writing about the same subject.
Use your keywords in your headline, subheadings and throughout your blog. Just ensure it makes sense and not a random keyword inserted where you can.
A few ways to boost your SEO is to give your images appropriate titles (the alt text). I usually name them the blog title and caption them if necessary.
Another good tip is to link your current blog to older content, so you can add a snippet like, ‘If you like this post, you may be interested in this <link to relevant blog>.
You could also link to other websites perhaps if you have talked about another business or have recommended someone. This will help your website as well as theirs. It also means that they’ll probably share it with their audience too!
Get Your There, Their and They’re Right
This can depend on your audience to be honest.
However for me, basic grammar skills are a must if I am going to trust them as an expert in their field. If you struggle with your grammar it would be useful to get it edited by somebody else or you can use the Grammarly app.
You can download the Grammarly browser to your computer and it will give you basic help for free, or you can pay for the all singing all dancing version.
Many of my clients that struggle to get focused when it comes to writing. More often than not they’re just procrastinating as they don’t know where to start or they’re trying to delay.Having a set structure of all my blogging works perfectly for me. I have my content ideas planned in advance, I research on the Tuesday, write draft on the Wednesday and Thursday’s I type them up and Friday it gets it final checks and published.
Having a set structure of all my blogging works perfectly for me. I have my content ideas planned in advance, I research on the Tuesday, write a draft on the the Wednesday and Thursday’s I type them up and Friday it gets it final checks and published.
I am currently at the hairdressers writing this, I have my notes and my first draft and I’m sipping my coffee and writing this whole my hair is being coloured.
I have my phone and iPad in airplane mode so nobody online can distract me and I have earphones in to signal to my hairdresser that I’m not wanting to discuss the weather or my next holiday!
Bonus Tip: Use a pomodoro app to keep your focus and always have the Internet off when writing.
Now it’s time for you to put into action what you have just read. If you haven’t got your blog schedule planned out get brainstorming now.
Then block out time research, write and perfect your blog. Create a routine that works for you and you’ll some have a habit and a bank of awesome content on your website.
Once written it is important to share your blog in the right places to get the best out of it. You share it several times by automatically repurpose the content elsewhere by using software like missinglet_r and IFTTT. More about this in another blog!
If I had I found this blog useful, please let me know and comment below with the blog you write after reading this. I’d love to read your blogs and see the advice implemented.
Should you have any questions please email me at Kelly@KellyMarieWest.com.