Blogging is a crucial part of your business and the biggest obstacle is usually lack of planning which can lead to ostrich syndrome (aka procrastination).
So if you want to become a regular blogger with minimal stress this 5 step system will make is super simple.
1. Content Ideas
Having lots of ideas to choose from is essential and the first step in our 5 step blogging system.
To get you started, put your timer on your phone and write down as many subjects that your clients ask you about or would be interested in. Keep going until the time goes off. Do it now!
How did you get on? 5, 10, 15 maybe even 20 titles? If you post a blog per week that is at least a few months worth!
Think of FAQs use messages/emails people have asked you can check Facebook groups where your ideal clients are asking questions.
If you are struggling to come up with content creation you can find out more here >>
You need to decide how often you will be blogging. You can then schedule the content in so you know ahead of time what you will be writing about in advance.
There are several ways you can schedule your content. You can use a diary, a piece of paper, a tool like Trello, a spreadsheet or even your Google calendar.
However, you decide to schedule your content you have to be consistent! This is the only way that systems work, you have to implement them otherwise you won’t be able to rely on it.
This makes blogging a piece of cake. If you do your due diligence to research each subject your brain will be jam packed with content for you to share.
You can do this the week before you blog over a few days or you can do the day before you are due to write if you prefer. It depends on the content and whether you need to go more in detail and how good your memory is!
Remember the subjects you are writing about will be within your expertise you are just looking to get a few key points together and give your blog some structure.
I tend to write down the key points which tend to be the subtitles, any relevant statistics or quotes (with reference) and graphic ideas so I can easily get cracking when it’s time to write.
4. Write It
The final step is the hardest one but we have made it as easy as possible by having all of the relevant information to hand.
You will have already researched the blogs content so now you just need to get cracking.
Write your introduction so that the reader knows what you are talking about and what the blog will achieve. Then you break it down making it easily readable, that’s why the key points are so important.
People tend to scan read so by having subtitles people can get the gist of your content and using images that are relevant will help you to engage your audience.
Discuss each the key points in turn and then conclude with a roundup of the blog so that they know the key takeaway points.
5. Perfect It
I suggest doing this at least the day after you wrote the content. If you try to edit it too soon after writing it you will read what you want to rather than what is actually there.
It makes your job easier to edit as you haven’t just written it and you will more likely catch grammatical errors and typos.
A few tips would be to read the blog aloud as you will notice how it will be read by the viewer. Changing the font size also helps engage your brain more so that you don’t scan read it. You can use a tool called Grammarly to help catch any errors.
Add in images and refer to other relevant blogs which your reader may find useful. Once you have perfected the blog and are confident that the blog is finished hit publish and share it to your network.
Key Takeaway Points
Having a content bank full of ideas means you will never have writer’s block and will always have some inspiration.
By scheduling the blogs in you will plan your week accordingly to ensure you have enough time to research, write and edit it.
By researching your topic it will be fresh in your mind and you will be able to find supporting content for your opinions and ideas.
Writing it is probably the hardest part but by following this 5 step system you will find it much easier.
Perfecting the blog at a different time to writing it and planning your time effectively will ensure that your readers get a high-quality blog rather something rushed and thrown together at the last minute.
Why not watch my quick video below which covers my Blogging System