The only person responsible for saving you is YOU!
I have been known from time to time to be called Wonder Woman. Unfortunately, it is not due to our similar looks, physique and strengths.
A little bit of background
My husband had been away for 6 months, give or take a day or two. And although it wasn’t easy, the house and business have been run as they should have.
Did I do it alone? HELL NO!
Did I have things in place to help? Hell YES (wine being top of the list)!
In order to keep myself sane, I needed to form habits, create systems and set a routine to keep me going.
Every military wife will tell you, it is the ROUTINE that saves them when hubby is off galavanting and saving the world.
This is the schedule that I followed during the week:
Each Monday I would plan for the week ahead. I would sort out anything that needed sorting, figure out where I needed to be and most of all get as much done as I possibly could.
Tuesdays would involve studying and working late. Then I would reward myself, usually with crap TV shows, like Geordie Shore, Love Island, Ex on the Beach, etc.
Every Wednesday was a tidy-up day, which meant getting the house ready for the cleaner to come in and do her thing.
All the washing would be done on Thursday, ready for the ironing lady to do her thing!
This was my wind-down night. And then the weekend would be for Jess and me to spend time together, with a little work for me.
Daily Habits that Helped
Creating and sticking to daily habits ensured that I did what needed to be done. For example…
Getting the school uniform out and ready each night.
Only allowing Jess to use her iPad when she was dressed and ready for school and her room was tidy.
Jess has daily medication to take, so this would be done daily just before her hair was done (this trigger meant it was never forgotten because you never sent your girl in without her hair done).
If Jess had a cooked lunch at school, she would have a small tea. If she had a packed lunch at school she would have a hot dinner.
Between 3-5 pm it was all about Jess. So this would usually entail soft play, going to the park, movies or shopping.
Why am I telling you this?
I’m telling you this because we all have multiple responsibilities we need to manage. This schedule and these habits are something you can adapt for your business too.
Remember, you are defined by your daily habits and the success or failure of your business will be down to what you do day in and day out. And your goals determine your habits.
What are your goals?
Figure out what is important to you to you and what it is you want to achieve.
My Goals Included the Following:
I wanted Jess and me to have quality time together
I wanted her to eat well
I needed to stay on top of her meds
I wanted her to have fun and help me where she could (tidying her room, sorting the dishwasher, good listening, etc.)
I wanted to keep on top of things and not feel overwhelmed
Our daily habits reflected what we wanted to achieve and if we hit them, we rewarded ourselves accordingly at the end of the week. Jess preferred the cinema and cuddly toys. I was more inclined towards gin, wine or new outfit.
So ask yourself…
What do I want to achieve?
What am I willing to do consistently to achieve it?
How will I measure my success?
And finally, how will I reward myself for taking consistent action?
Use those answer to draft your plan of action and get out there and accomplish your goals!
Do you want to get systems in place, build new habits and smash those goals?
Systemise your Growing Business in 5 Simple Steps
Reclaim your freedom, sanity and lifestyle
Thanks for downloading my Systemisation Workbook, you will need to confirm your email address so I can make sure you get it!
If you create videos for your business then you have a lot of opportunities to offer more content to your readers. All you have to do is repurpose it!
All you have to do is repurpose it!
This is a super simple step-by-step process that you need to implement today! Trust me, you won’t regret it
Now, there are a few ways you can go with this and we’re going to go through them.
So, let’s say you’ve uploaded your video to Facebook or have broadcasted live on Facebook, this is what you can create with that one video.
1 Upload the Video to YouTube
Download the video from Facebook and save it to Dropbox or something similar. From there, upload it to YouTube. Then add subtitles and download the srt. file.
2 Create a Blog Post
Convert that srt. file to text. Clean it up and upload it to your site as a blog post. Create a blog post graphic in Canva and then upload it all to your website, LinkedIn or wherever you choose. Then you complete the blog syndication, which basically means sharing it everywhere and getting it out there for everyone to see.
3 Create Social Media Graphics
Using the same srt. file, extract about 20 ‘quotes’ that you can use for social media posts (20 quotes from a 15-minute video should be quite easy to do!).
Then go back to Canva and create Instagram and Facebook graphics using these quotes. You can then share your Instagram images to Twitter and Pinterest.
Top tip: when you schedule the posts to be distributed on Instagram and Facebook, use IFTTT to ensure that Instagram automatically posts to Twitter and Pinterest
4 Create Snippets
Take the video you downloaded to Dropbox and upload it to iMovie.
There you can create snippets of video. You then schedule these snippets to be pinned and shared on social media.
The main points of the video would probably be longer than the snippets, so you can edit the overall video to create a number of videos covering each one. iMovie is great for this and you could end up creating 5 or 6 videos!
Next, visit Canva and create a thumbnail image for each of the videos. You could then upload the videos to YouTube, schedule them to go out on social media, and pin them to your Pinterest board.
5 Create an Infographic
Take the main or key points from your videos and use them to create an infographic. You can then share this on social media, pin it on Pinterest, add it to your blog or send it out in a newsletter.
Top tip: If this content is worthy think of it as a content upgrade. If someone is reading your blog/infographic it means they are interested.
6 Create a Podcast
From the same video that you downloaded to Dropbox, strip the audio from the video using Music Converter.
Then upload the audio to be edited with Audacity. Now all you have to do is upload the stripped audio to iTunes for your podcast.
So that is how you do it
From one video you can do all of this in just a few, simple steps. From now on, you should never be stuck for content!
Create a video that provides value to your ideal clients or audience and work from there.
And don’t forget to check out my handy infographic below!If you are struggling with content creation ideas check out this blog >> http://kellymariewest.com/killer-content/
You could literally have hundreds or thousands of emails in your inbox. Getting it sorted once is all well and good, but you need to keep on top of it.
You can achieve this and become an email ninja with these simple steps.
Sort your inbox
First of all, sort through your inbox, either by sender or by topic, whatever works best for you. For any emails you want to keep, create a folder and put them in there. Archive the emails you don’t need. Yes, archive them! If you were going to do something with the email you have done so by now
Organise your folders
I use three folders religiously: @action, @read, @pending for storing emails I need. You may decide to use different names but adding ‘@’ will put them at the top of the inbox. Using folders like these will keep your inbox at zero and if you don’t put things in place to keep you at zero, you’ll go back to square one.
Sort your subscriptions
You are probably subscribed to lists that you have completely forgotten about!
To prevent your inbox from filling up with loads of unwanted emails, go to unrollme.com and unsubscribe to all the lists that you don’t currently read consistently.
Stay subscribed to between 5 and 7, but these should be your ‘must reads’. Then create a rule that they get sent to your ‘@read’ folder when they come in. Then you can read them when it suits you.
Create an email schedule
You need to run your email, not the other way around! If you use Google Chrome, go to inboxpause.com and download it. You can set this up to pause your email.
However, if you don’t want to do this, set up an autoresponder explaining that emails are checked at set times and in case of an emergency to contact you another way. Check your email at a set time that works for you and deal with it accordingly. Stick to these times!
The 2 minute rule
If a task can be done in 2 minutes or less, just do it and get it done. The same can be said for email. If an email is going to take you less than 2 minutes to deal with, deal with it there and then. Even if it’s just to confirm receipt of the email, the sender will appreciate it. And if you’re not going to do anything with it, delete it.
It takes a lot to remember to do things all the time, whether you write it down or keep it in the back of your mind.
Remember, being reactive helps you get more done.
Stop keeping ‘data to lata’
If an email is going to help grow your business, use it now. Why hold onto for later? Chances are if you leave it, you will be too late as things change quite quickly in most industries.
So, you need to ask yourself that if you needed to or really wanted to, could you get hold of this email again? Could you re-sign up to a list? Could you get it from someone else? If yes, delete!
Turn off all notifications
You don’t need them. They only distract you and change your thought process. After all, you want to be in control of when you deal with your emails.
I would also suggest doing this for your social media accounts!
Create rules and templates
This is a must if you want to keep your inbox at zero.
Create rules for the places you often buy from. For example, automatically get all emails from Amazon sent to a specific folder.
Create templates for emails you send regularly and create a signature so you can just select it and send rather than typing out a brand new email each time.
This is super simple to do and will free up a load of time!
Set strict rules with your clients
You need to set some boundaries or ‘rules of engagement’ when you first start working with your clients. Explain to them that you answer emails at set times and not 24/7, and in case of emergency, give them another way to contact you. However, make sure you give them the justifications of an emergency.
The rules are up to you but I would suggest they give you as much notice as possible for changes. Ask for short and sweet emails and if it’s longer than a paragraph, schedule a call. You could also open a VIP email for your clients that only they have access to.
If you set a precedent that as soon as an email comes through you answer it right away, they’ll come to expect this in the future. Set the rules early and let them know when you can and can’t be contacted.
Start implementing these steps today and get your inbox at zero. Having a clutter-free inbox equals having a clutter-free mind!
You probably wanted more freedom and time for the things you love. You wanted to be in charge. You wanted to have more time to spend with family and doing the things you love.
When it comes to running a business you want to be able to get a lot done in a short amount of time.
Today, I want to share with you how I do this and how you can do it too.
But first, think about the time you’re wasting
It’s a lot, isn’t it! When you consider the 80/20 rule (i.e. 80% of what you’re doing doesn’t bring in income!) it’s easy to see how many hours you’re wasting each and every day.
So, what can you do about this?
The answer is: systems!
Systems are the only way to create freedom in a business. Yes, it will take time and effort to create them but it’s worth it!
How can systems help you in the long-run?
Once you have systems in place for each area of your business it’s easy show to others how to reach your standard if you ever need to take a step back.
Outsourcing the tasks that you are not the best at will free you up to do the more important activities in your business. In order words, there’s a step-by-step process for completing each and every task, so you and the people you work with will know exactly what to do.
However, before you decide to outsource, you need to create your systems!
Take a look at the systems I use in my business and see how you can implement them in yours.
Take a look at your finances before you look at outsourcing. Will outsourcing allow you to bring in more clients and more money?
2. Content Repurposing
Having a system for your content is a fantastic way to get the most out of a particular piece of content all whilst saving time. Create a system for your content that your virtual assistant (or other freelancer) can easily follow. You can create it and then have your VA run with it. Their role can involve repurposing it into different forms. For example, with one piece of content you can create blogs, Facebook Lives, videos, tweets, and social media images.
Create a system for your content that your virtual assistant (or another freelancer) can easily follow. You can create it and then have your VA run with it. Their role can involve repurposing it into different forms. For example, with one piece of content you can create blogs, Facebook Lives, videos, tweets, and social media images.
Their role can involve repurposing it into different forms. For example, with one piece of content you can create blogs, Facebook Lives, videos, tweets, and social media images.
3. Sales and Marketing
Have a steady stream of leads coming in through your sales funnel. Do this by creating leads through ads, social media and more, and nurture them by creating great content, engagement and becoming their ‘go-to’ person.
4. Upsells and Cross-Sells
If some is already your customer, then they are more likely to buy from you again. This is something that can be automated through email marketing. If they like and trust your services or products, they’re going to want to come back to you again.
There’s no point in trying to get new clients if you can’t keep a hold on your current ones! How can you do this? Give them great customer service and ask for feedback! Try to provide as much value to them as possible and have a system in place for keeping the lines of communication open.
If a client has left you previously because of a change in circumstances, then they are the easiest way to get a sale. Reaching out to them will show them they are appreciated. They’ve worked with you before and will likely spend more than the average client!
7. Build and Engage your Audience
Build and nurture your platforms so you can expand your reach and scale your audience so you’re growing your business. Provide value to your audience so that you can position yourself as an expert. Remember, people will buy based on your reputation!
You should have SOPs (Standard Operating Procedures) in your business so that your VAs will know what to refer to when they have to do a particular task.
9. Client Onboarding and Offboarding
Use systems and workflows to deliver what you promised to your clients. Follow the same process with each to ensure you cover everything that needs to be covered.
Give great customer service so they won’t want to leave you and if they do decide to leave try to find out why. This is probably something that you can work on further!
10. Get the Best out of Freelancers
Stop trying to do everything!
When you take on a freelancer determine what tasks you want them to do, offer proper training, provide and encourage regular updates and teach them your systems.
Systems keep you consistent in your business and when you do something consistently people will start to notice.
Start developing those systems so you can create freedom and time in your business.
A chance encounter with the owner (Robert Loggia) of the company leads to a promotion testing new toys. Soon a fellow employee, Susan Lawrence (Elizabeth Perkins), takes a romantic interest in Josh.
Here are some interesting business lessons I picked up on and wanted to share with you.
Don’t care about what other people think
Embrace your weird and wonderful self. Josh goes to a work party dressed in a white Tuxedo and starts to eat the random foods on the buffet. He isn’t worried about what other people think, he tries some quinoa and proceeds to spit it out as it’s disgusting drawing some attention.
By not worrying about what other people think and being you, you will stand out for all the right reasons. There is no point being like everyone else if you want to make an impact and Josh certainly did that!
Not scared to try new things
This is one lesson that I think all adults, not just business folk should take heed of. Josh had never played squash before but he gave it his best. He’d never had a job before but he went for it as he needed to pay the bills.
Imagine if we approached new situations with a childlike curiosity and sense of adventure there is no limit to what we can achieve.
Don’t get stuck in your ways
When Josh gets promoted to work on toy development he literally questions everything. But why? He asked constantly, he just doesn’t get it.
Just because something has always been a certain way doesn’t mean it should be. By not accepted the norm he makes the toy even better!
Sees everything from a positive perspective
This is a great trait when you’re running your own business. Josh does this fabulously in the film when others are jealous or trying to make things difficult for him he sees the best in every situation.
By looking at things in a positive way when problems occur you can find solutions rather than complaining. This is business lesson 101, don’t moan about things or blame others, look at ways you can fix the issue and take it as a learning curve.
Seizing the day with passion and excitement will mean you’re not talking about things you actually take action and enjoy the process.
I love it when Josh is in the limousine and opens the sunroof and literally has the time of his life. Why do we think it’s just kids that need to have fun?
Make sure you let yourself have fun, life is too short not to laugh everyday. When Josh and the owner (old man) play chopsticks on the floor keyboard it builds a relationship with someone you never thought he would. This business lesson is crucial, you can make the best business relationships in the strangest of places with people you didn’t expect to.
Not afraid to say or do what need to be done
20th Century Fox / HBO
Imagine getting a job at 12 years old? I mean like a proper job and not a paper round. That must have been so scary but he did it anyway.
When he has a date with his work colleague she gets mustard on her face and he tells her. Not everyone would do that. People overthink things too much. I know tons of times I’ve had spinach in my teeth and no-one was grave enough to tell me!
Remember the fierce loyalty we had towards our friends when we were younger. We literally live for our friends when we are younger. Why does that change?
Josh and his best friend would do anything for each other. Josh loses sight of this temporally but soon sorts it out when his BFF calls him out on it.
If you treat people on business like you’d like to be treated and you’ll go far. You are not in the business or making money, you’re in the business in helping people which is a powerful business lesson.
Dream the Impossible
As a 12-year-old you know it’s pretty impossible to turn into a grownup overnight right? But Josh wished for it and it happened.
Dream big and you will be surprised what you can be achieved. If. You set the bar low and hit it is that better than setting it really high and coming short?
I know what I would rather go for!
Doesn’t mind being a Beginner
One of Josh’s colleagues that wants to take him down asks him to play squash. Josh has never played it but that doesn’t stop him trying his best.
He plays against someone that has been playing for a long time, instead of admitting defeat he gives it is all and learns the rules pretty quickly.
In business there will always be people that are more experienced than you, however, you can take it as an opportunity to learn or to bitch. Which will get you further?
When playing squash the balls goes out of play but the other plays didn’t admit it. He wants to win by any means necessary, even if that means cheating. Josh calls him out on it. Then they end up in a childish fight which is quite amusing.
In business, it doesn’t matter how much you make. It matters how you make it. You don’t want to cheat people to win. Having integrity is not something you can teach.
Telling the trust is important as people will see through your fake scarcity and pretend price hikes in a heartbeat. Be authentic!
Phactual 20th Century Fox
Josh starts seeing his co-worker and they get talking and he listens to her and genuinely cares. He sees the good in her and doesn’t put her down like her last partner.
By listening he can read people better and in turn knows he has to end it with her. It’s not fair to her or him.
As a business owner if you listen you are much more likely to win. No one cares what you have to say until they know you CARE. Show. Your customers you care and you value their feedback.
There are other parables in this movie with running a business. Some of them may be a little tenuous but they are worth taking note of.
Who you are as a person reflects in your business.
Who do you think will be remembered?
Or more importantly, do you want to be remembered for good or bad reasons?
Have you seen Big do you think these lessons are important in business?